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Net gain : expanding markets through virtual communities



Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.


Ketersediaan

28884ABJ/WAGD HagGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
ABJ/WAGD Hag
Penerbit HBS Press : Boston.,
Deskripsi Fisik
xv, 235 p. : further reading , index ; 24 cm.
Bahasa
English
ISBN/ISSN
0-87584-759-5
Klasifikasi
ABJ/WAGD
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




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