What is strategy-and does it matter?
Whittington, Richard
Primary Author
mixed material
bibliography
London
Routledge
1993
en
English
x, 165 p. : index, refs., notes, intros., concls.,
Routledge series in analytical management
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ‘ebusiness’ sectors
Strategic planning
Strategic Management
Corporate Strategy
Case Studies
AD/ADBE 79
0415059429
Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen
AD/ADBE 79 Whi
25946
General (General)
AD/ADBE 79 Whi
9181
1995-04-18 00:00:00
2022-04-25 14:28:14
machine generated