pepsi to apple a journey of adventure,Ideas and the Future Sculley, John Primary Author mixed material bibliography New York Harper & Row Publishers 1987 en English

Printed Material

xiv, 450 p. : photographs, bibl., index ; 26 cm. In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 - 1993 as CEO. The book was written in 1988 while Sculley was still Apple CEO. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. It's a good read if you're into management, organizational cultures, Apple, and Steve Jobs as a leader and personality. The most interesting parts of the book involve, you guessed it, Steve Jobs. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. Shortly after, Jobs left Apple to start NeXT, taking some of Apple's best people with him, while Sculley was CEO. businessmen ABC 62 9780060157807 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABC 62 Scu 19297 General (General) ABC 62 Scu SDW.jpg.jpg 9183 2011-05-05 00:00:00 2025-10-30 11:51:23 machine generated