Image of Odyssey : pepsi to apple a journey of adventure,Ideas and the Future

Printed Material

Odyssey : pepsi to apple a journey of adventure,Ideas and the Future



In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 - 1993 as CEO. The book was written in 1988 while Sculley was still Apple CEO. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. It's a good read if you're into management, organizational cultures, Apple, and Steve Jobs as a leader and personality. The most interesting parts of the book involve, you guessed it, Steve Jobs. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. Shortly after, Jobs left Apple to start NeXT, taking some of Apple's best people with him, while Sculley was CEO.


Ketersediaan

19297ABC 62 ScuGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
ABC 62 Scu
Penerbit Harper & Row Publishers : New York.,
Deskripsi Fisik
xiv, 450 p. : photographs, bibl., index ; 26 cm.
Bahasa
Indonesia
ISBN/ISSN
978-0060-157807
Klasifikasi
ABC 62
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
1st ed.
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this