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Odyssey : pepsi to apple a journey of adventure,Ideas and the Future
In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 - 1993 as CEO. The book was written in 1988 while Sculley was still Apple CEO. This book was written by a CEO that is actually willing to openly discuss Apple's strategy in detail, unlike their current CEO. It's a good read if you're into management, organizational cultures, Apple, and Steve Jobs as a leader and personality. The most interesting parts of the book involve, you guessed it, Steve Jobs. Sculley seems to take pride in his role in removing Jobs from an operational role within the company while maintaining him as a figurehead as Chairman. Shortly after, Jobs left Apple to start NeXT, taking some of Apple's best people with him, while Sculley was CEO.
Ketersediaan
19297 | ABC 62 Scu | General (General) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
ABC 62 Scu
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Penerbit | Harper & Row Publishers : New York., 1987 |
Deskripsi Fisik |
xiv, 450 p. : photographs, bibl., index ; 26 cm.
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Bahasa |
Indonesia
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ISBN/ISSN |
978-0060-157807
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Klasifikasi |
ABC 62
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
1st ed.
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
Tidak tersedia versi lain