APA Style

Wills, Gordon. (1990). Maximising marketing effectiveness (Ninth Rev.). Bradford: MCB Univ. Press.

Chicago Style

Wills, Gordon. Maximising marketing effectiveness. Ninth Rev. Bradford: MCB Univ. Press, 1990. Printed Material.

MLA Style

Wills, Gordon. Maximising marketing effectiveness. Ninth Rev. Bradford: MCB Univ. Press, 1990. Printed Material.

Turabian Style

Wills, Gordon. Maximising marketing effectiveness. Ninth Rev. Bradford: MCB Univ. Press, 1990. Printed Material.