APA Style

Webster, Frederick E.. (1971). Marketing communication : modern promotional strategy . Santa Barbara: John Wiley & Sons.

Chicago Style

Webster, Frederick E.. Marketing communication : modern promotional strategy. Santa Barbara: John Wiley & Sons, 1971. Printed Material.

MLA Style

Webster, Frederick E.. Marketing communication : modern promotional strategy. Santa Barbara: John Wiley & Sons, 1971. Printed Material.

Turabian Style

Webster, Frederick E.. Marketing communication : modern promotional strategy. Santa Barbara: John Wiley & Sons, 1971. Printed Material.