APA Style
Lancaster, Geoffrey, Massingham, Lester. (1988).
Essentials of marketing : text and cases .
London:
McGraw-Hill.
Chicago Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
London:
McGraw-Hill,
1988.
Printed Material.
MLA Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
London:
McGraw-Hill,
1988.
Printed Material.
Turabian Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
London:
McGraw-Hill,
1988.
Printed Material.