APA Style

Poltrack, David. (1983). Television marketing : network, local, and cable . : [New York] : McGraw-Hill.

Chicago Style

Poltrack, David. Television marketing : network, local, and cable. : [New York] : McGraw-Hill, 1983. Printed Material.

MLA Style

Poltrack, David. Television marketing : network, local, and cable. : [New York] : McGraw-Hill, 1983. Printed Material.

Turabian Style

Poltrack, David. Television marketing : network, local, and cable. : [New York] : McGraw-Hill, 1983. Printed Material.