Provides an easily accessible and practical approach to the challenge of innovation and creativity. Using case studies and interactive examples, this book takes the manager through the problems and difficulties involved in seizing business opportunities with an easily accessible and constructive method of approaching the challenge of innovation and creativity, enabling them to develop a successful strategy and maintain a competitive advantage. By exploring and developing skills in successful people management, the innovative manager can ensure he maintains a competitive advantage.
The creative process in this book need to be kept in mind because will help you understand the process of creativity and the fact that your company and its employees will be at different stages of the process at different times when new ideas are being considered.
This book will enable you to understand the key elements underpinning successful creativity and innovation, influence processes and systems that develop and recruit creative people, effectively construct a dynamic corporate environment to enhance creativity and innovation and the most important is to design organizational and management strategies which respond to changing needs of the customer and market place. This book offers a clear its emphasis on taking the business person through the actual problems involved in seizing business opportunities in a new and innovative way through the creative effort of people.