This book tells not only about what strategic planning is, but also what should be! It provides a complete understanding of the strategic planning process, along with the most up-to-date views on the most effective ways to plan strategically. It presents the model that Pfeiffer & Company uses for its own strategic planning, with complete chapters devoted to each phase of the model.

CONTENTS
The Plan
Preface
1. Introduction to applied strategic planning
2. The process of envisioning
3. Culture and applied strategic planning
4. Potential roles of the consultant
5. Planning to plan
6. Environmental monitoring and application consideration
7. Values scan
8. Mission formulation
9. Strategic business modelling
10. Performance audit
11. Gap analysis
12. Integrating action plans -- horizontally and vertically
13. Contingency planning
14. Implementation
15. Conclusions and recycling considerations