APA Style
Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude. (1995).
Marketing management: a strategic approach with a global orientation (2nd ed.).
Chicago:
Irwin.
Chicago Style
Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude.
Marketing management: a strategic approach with a global orientation.
2nd ed.
Chicago:
Irwin,
1995.
Printed Material.
MLA Style
Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude.
Marketing management: a strategic approach with a global orientation.
2nd ed.
Chicago:
Irwin,
1995.
Printed Material.
Turabian Style
Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude.
Marketing management: a strategic approach with a global orientation.
2nd ed.
Chicago:
Irwin,
1995.
Printed Material.