APA Style

The Economics of the brand : a marketing analysis. (1986). London: McGraw-Hill.

Chicago Style

The Economics of the brand : a marketing analysis. . London: McGraw-Hill, 1986. .

MLA Style

The Economics of the brand : a marketing analysis. . London: McGraw-Hill, 1986. .

Turabian Style

The Economics of the brand : a marketing analysis. London: McGraw-Hill, 1986. .