APA Style
Burnett, John J.. (1984).
Promotion management : a strategic approach .
:
New York: West Publ..
Chicago Style
Burnett, John J..
Promotion management : a strategic approach.
:
New York: West Publ.,
1984.
Printed Material.
MLA Style
Burnett, John J..
Promotion management : a strategic approach.
:
New York: West Publ.,
1984.
Printed Material.
Turabian Style
Burnett, John J..
Promotion management : a strategic approach.
:
New York: West Publ.,
1984.
Printed Material.