APA Style
Ruch, Dudley M.. (1987).
Effective sales promotion lessons for today : a review of twenty years of marketing science institute-sponsored research .
Cambridge:
Marketing Science Inst..
Chicago Style
Ruch, Dudley M..
Effective sales promotion lessons for today : a review of twenty years of marketing science institute-sponsored research.
Cambridge:
Marketing Science Inst.,
1987.
Printed Material.
MLA Style
Ruch, Dudley M..
Effective sales promotion lessons for today : a review of twenty years of marketing science institute-sponsored research.
Cambridge:
Marketing Science Inst.,
1987.
Printed Material.
Turabian Style
Ruch, Dudley M..
Effective sales promotion lessons for today : a review of twenty years of marketing science institute-sponsored research.
Cambridge:
Marketing Science Inst.,
1987.
Printed Material.