competing in the global marketplace Hill, Charles W.L. Primary Author mixed material bibliography Boston McGraw-Hill 2003 en English

Printed Material

xxviii, 703 p. : gloss., index ; 28 cm. A text for a first course in international business at the undergraduate or MBA level, focusing on the strategies and structures of international businesses and the implications of international business for firms' various functions. Sections on country factors, the global trade and investment environment, and the global monetary system supplement comprehensive treatment of major theories and the work of theorists including Michael Porter, Robert Reich, and Gary Hamel. Contains chapter summaries, boxes, color diagrams. Annotation c. Book News, Inc., Portland, OR (booknews.com) Management International trade Competition International business Investments Business environment Political economy Monetary system Countries Business operations AZB 0072470534 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZB Hil 32914 General (General) AZB Hil 32298 2005-12-02 00:00:00 2020-02-06 13:31:17 machine generated