a practical guide for applied research Krueger, Richard A Primary Author Casey, Mary Anne Additional Author mixed material bibliography Thousand Oaks, California Sage Publications 2009 en English

Printed Material

xvii, 217. : ill., tabs., index. 23 cm. Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group’s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group. Table of Contents : Ch. 1 Overview of Focus Groups 1 Ch. 2 Planning the Focus Group Study 17 Ch. 3 Developing a Questioning Route 35 Ch. 4 Participants in a Focus Group 63 Ch. 5 Moderating Skills 85 Ch. 6 Analyzing Focus Group Results 113 Ch. 7 Reporting 133 Ch. 8 Styles of Focus Group Research 143 Ch. 9 Focus Group Interviewing With Young People 155 Ch. 10 International and Cross-Cultural Focus Groups Interviewing 163 Ch. 11 Telephone and Internet Focus Group Interviewing 173 Ch. 12 Focus Group Interviewing Within the Organization 185 Ch. 13 Modifications of Focus Groups 191 Ch. 14 Answering Questions About the Quality of Focus Group Research 197 Decision Making Groups LM 41 9781412969475 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen LM 41 Kru 35262 General (General) LM 41 Kru download_-_2020-04-13T172217.602.jpg.jpg 38389 2011-11-04 00:00:00 2020-04-13 17:29:04 machine generated