Companies across the world, for a variety of reasons, are committing to
incorporating social responsibility into their business models and finding
that their profits are growing and their long-term sustainability is
enhanced—building “humanity” into their business models as the driver of
economic, environmental, and social sustainability. This fascinating development
is a widely observable global phenomenon.
The “Business of Humanity®” (BoH) Proposition is the synthesis of counterintuitive
but simple and powerful ideas about how companies can add value
in today’s globalized and fast-changing world. The task of BoH Strategies
is to overcome three critical challenges characterizing today’s business
environment, namely disruptive technologies, conflicted stakeholders, and
unknowable futures. BoH Strategies are designed to convert these challenges
into opportunities for enhanced sustainability on all three dimensions—
economic, environmental, and social. Written by leading experts
with decades of experience, this book
• Provides a hands-on understanding of how to implement this powerful
and rewarding approach to simultaneously add economic value
and enhance social benefit
• Includes the experiences and approaches of highly regarded business
executives and successful organizations
• Responds to the critical challenges created by three environmental
mega forces—the inevitability of globalization, the imperative of innovation,
and the importance of shared value
This book is based on lessons drawn from the real world and provides a
compelling rationale for the power of the BoH Proposition. The pragmatic
framework and process offered enable companies to develop and confidently
implement value-adding strategies based on the BoH Proposition.