an applied orientation Malhotra, Naresh K. Primary Author mixed material bibliography USA Pearson Education 2009 en English

Printed Material

929 p. : figs., tabs., index. ; 27 cm. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs. Design Case Studies Research Marketing research Analysis Reporting Data collection Textbook textbookwm textbookmmem textbooksmb BD 79 9780136094234 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD 79 Mal 37178 Short Loan (Short Loan) BD 79 Mal 41urZBQ9wWL._SX382_BO1%252C204%252C203%252C200_.jpg.jpg 47512 0000-00-00 00:00:00 2022-10-24 14:30:23 machine generated