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Advertising media

McGann, Anthony F.

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Advertising procedure

Kleppner, Otto

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The Fall of advertising and the rise of PR

Ries, Al

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Advertising and promotion

Belch, George E.

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Cases in advertising and promotion management

Quelch, John A. - Farris, Paul W.

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Predicting post-advertisement attitudes

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The advertised mind

Plessis, Erik Du

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Advertising management

Mohan, Manendra

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The do-it-yourself

Griffin, Jack

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Analyzing variations in advertising and promotiona

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Advertising repetition

Pechmann, Cornelia

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Memory in advertising

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Romancing the brand : the power of advertising and

Martin, David N.

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The Dartnell advertising manager's handbook

Stansfield, Richard H.

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Advertising career directory

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THE Practice of advertising

Hart, Norman A.

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Canadian advertising in action

Tuckwell, Keith J.

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The Advertiser's manual

Baker, Stephen

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Guts : advertising from the inside out

Lyons, John

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Brand child : menancapkan merek ke dalam benak ABG/anak-anak dan mengikat mereka menjadi pelanggan loyal

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Top brand anak & remaja : anak mempengaruhi 60% belanja keluarga ( hasil riset )

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Advertising and the mind of the consumer

Sutherland, Max - Haryono, Andreas - Silvester, Alice K. - Slamet

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Advertising and the mind of the consumer : iklan yang berhasil, yang gagal, dan penyebabnya

Sutherland, Max - Haryono, Andreas - Silvester, Alice K. - Slamet

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The Power of promotion & advertising : terobosan jitu menggaet emosi konsumen

Seminar sehari the power of promotion & advertising - terebosan jitu menggaet emosi konsumen (Jakarta, 16 Mei 2002)

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E. - Baack, Donald

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Analisis Efektivitas Iklan pada Media YouTube: Studi Kasus pada Iklan Gojek

Anshori, Mohamad Yusak - Nurcahyani, Dewi Ratih - Renaldi,Rifki

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International marketing

Cateora, Philip R.

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Tingkat pengenalan karyawan/wati swasta terhadap iklan pendidikan manajemen

Suharli, Adrianto Didi

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Whatever you think, Think the opposite

Arden, Paul

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Practical, advertising and publicity : effective promotion of products and services to industry and commerce

Hart, Norman A.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. - Belch, Michael E.

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Advertising : made simple

Jefkins, Frank

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Street fighting : low-cost advertising/promotion strategies for your small business

Slutsky, Jeff - Woodruff, Woddy

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The Creative connection : advertising copywriting and idea visualizations

Winters, Arthur A. - Milton, Shirley F.

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The Advertising Association handbook

Bullmore, J.J.D.; Waterson, M.J.

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Television marketing : network, local, and cable

Poltrack, David

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Otto Kleppner's advertising procedure

Kleppner, Otto - Russel, Thomas

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Advertising

Wright, John S. - Warner, Daniel S. - Winter, Willis L - Zeigler, Sherilyn K.

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Money-making advertising : a guide to advertising that sells

Wademan, Victor

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Cases in advertising and communications

Greyser, Stephen A.

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Food service marketing and promotion

Seltz, David D.

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Masalah promosi pada perusahaan kecil

Winarto, Vincentius

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Recruitment advertising: a handbook of methods and procedures

Ray, Maurice E.

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Cases in advertising and communications management

Greyser, Stephen A.

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Co-creating Brands: Brand Management from A Co-creative Perspective

Ind, Nicholas - Schmidt, Holger J.

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E. - Baack, Donald

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Guerrilla marketing : online the entrepreneur's guide earning profite on the internet

Levinson, Jay Conrad - Rubin, Charles

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Writing high-tech copy that sells

King, Janice M

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Marketing channels : infomercials and the future of televised marketing

Evans, Craig R.

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Teori dan profesi kehumasan : serta aplikasinya di Indonesia

Anggoro, M. Linggar

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