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Winning new product management: menciptakan produk baru unggul di pasar

Winning new product management: menciptakan produk baru unggul di pasar

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Market-based management

Market-based management

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Sukses membangun authentic personal branding : konsep baru membangun personel brand yang kuat dan unggul, dan mengembangkan company brand dengan pendekatan holistik

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Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand

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Bancassurance = bank + asuransi : kemitraan strategis perbankan dan perusahaan asuransi

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The Power of promotion & advertising : terobosan jitu menggaet emosi konsumen

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Pengembangan produk

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Market-based management : strategies for growing for customer value and profitability

Market-based management : strategies for growing for customer value and profitability

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Innovation : driving product, process, and market change

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Marketing management: A strategic decision-making approach

Marketing management: A strategic decision-making approach

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New product development : what really works

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The marketer's handbook : reassessing marketing techniques for modern business

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Cost competitive products : managing product concept to market place reality

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JOURNAL OF PRODUCT INNOVATION MANAGEMENT : A Publication of The Product Development And Management Association

JOURNAL OF PRODUCT INNOVATION MANAGEMENT : A Publication of The Product Development And Management Association

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Strategic market management

Strategic market management

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Product policy : concept, methods, and strategy

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Marketing management and strategy : a reader

Marketing management and strategy : a reader

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Industrial marketing management

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Business marketing

Business marketing

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Marketing management

Marketing management

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Emerging patterns of innovation : sources of Japan's technological edge

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Building strong brands

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Product development performance : strategy, organization, and management in the world auto industry

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A new study of technology management

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Brand positioning : strategies for competitive advantage

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Advanced marketing strategy: phenomena, analysis, and decisions

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Winning at new products : accelerating the process from idea to launch

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Profitable product management : powerful techniques for improving products and maximizing profits

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The Product development challenge : competing through speed, quality and creativity

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Beat the giant : strategik merek Indonesia menandingi merek global dan menjadi tuan rumah di negeri sendiri

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Winning at new products : creating value through innovation

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Product juggernauts : how companies mobilize to generate a stream of market winners

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Product management

Product management

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The Art of product development from concept to market

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New product development : managing and forecasting for strategic success

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Manajemen industri

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Product development for the service sector : lessons from market leaders

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Positioning: the battle for your mind

Positioning: the battle for your mind

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Positioning: the battle for your mind

Positioning: the battle for your mind

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Radical marketing : dari Harvard sampai Harley, dari sepuluh perusahaan yang melanggar aturan dan sukses jaya

Radical marketing : dari Harvard sampai Harley, dari sepuluh perusahaan yang melanggar aturan dan sukses jaya

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Advanced marketing strategy: phenomena, analysis, and decisions

Advanced marketing strategy: phenomena, analysis, and decisions

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand

Deep branding on the internet : applying heat and pressure online to ensure a lasting brand

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Automotive conference on marketing challenges for the 1990s : opportunities, risks, responsibilities

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Marketing

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Hermawan Kartajaya on process

Hermawan Kartajaya on process

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Fundamentals of marketing

Fundamentals of marketing

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The Accidental project manager : surviving the transition from techie to manager

The Accidental project manager : surviving the transition from techie to manager

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