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Metodologi penelitian

Suryabrata, Sumadi

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Human centered methods in information systems

Clarke, Steve - Lehaney, Brian

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Accounting theory

Godfrey, Jayne - Hodgson, Allan - Tarca, Ann - Hamilton, Jane - Holmes, Scott

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Metode penelitian survai

Singarimbun, Masri

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Research design : qualitative, quantitative, and mixed methods approaches

Creswell, John W.

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Statistik praktis : pengolahan data untuk penyusunan skripsi dan tesis

Kountur, Ronny

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Brand child : menancapkan merek ke dalam benak ABG/anak-anak dan mengikat mereka menjadi pelanggan loyal

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Merancang kuesioner

Hague, Paul

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Top brand anak & remaja : anak mempengaruhi 60% belanja keluarga ( hasil riset )

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Riset pemasaran dalam praktik : pedoman praktisi untuk mencapai aplikasi yang efektif dan strategi-strategi kunciZ

Hermaya, T. - Hague, Paul - Jackson, Peter

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Leadership and organizations

Bryman, Alan

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Introduction to : operations research techniques

Daellenbach, Hans G. - George, John A.

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How to conduct survey a step-by-step guide

Fink, Arlene - Kosecoff, J.

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Dasar-dasar operations research

Subagyo, Pangestu - Asri, Marwan

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Creative interviewing

Douglas, Jack D.

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Research Methods for Business: A Skill-Building Approach

Sekaran, Uma

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Basic marketing research

Churchill, Gilbert A.

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How to use qualitative methods in evaluation

Patton, Michael Quinn

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Metode research (penelitian ilmiah)

Nasution

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Business research for decision making

Davis, Duane - Cosenza, Robert M.

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Consumer behavior

Schiffman, Leon G. - Wisenblit, Joseph L

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The survey research handbook

Alreck, Pamela L. - Settle, R.B.

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Teknik riset pemasaran dan ramalan penjualan

Supranto, J.

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Practicing social research

Wagennar, Theodore C. - Babbie, Earl

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Operations research : sebuah pengantar teknik-teknik optimasi kuantitatif dari sistem-sistem operasional

Simarmata, Dj. A.

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The marketer's handbook : reassessing marketing techniques for modern business

Young, Laurie

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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New challenges for management research

Rinnooy Kan, A.H.G.

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Metode dan teknik penelitian masyarakat

Vredenbregt, Jacob

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Marketing research: text and cases

Boyd, Harper W. - Stasch, Stanley F. - Westfall, Ralph

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Marketing research

Kress, George

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Market research and analysis

Lehmann, Donald R.

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Research report ; financial services in the virtual world : responding to the electronic commerce revolution

The Economist Intelligence Unit

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Science and technology policy research : cases study textile industry

Lembaga Ilmu Pengetahuan Indonesia (LIPI)

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Information management and library science : a guide to the literature

Prytherch, Ray

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Penelitian operasional sebagai ilmu manajemen

Taroepratjeka, Harsono

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Handbook of qualitative research

Denzin, Norman K - Lincoln, Yvonna S

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Marketing research: an applied orientation

Malhotra, Naresh K.

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Business research methods

Zikmund, William G. - Babin, Barry J. - Griffin, Mitch - Carr, Jon C

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Questionnaire design : how to plan, structure and write survey material for effective market research

Brace, Ian

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Executive intelligence

Menkes, Justin

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Pengantar metodologi untuk ilmu-ilmu empiris

Vredenbergt, Jacob

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Metode penelitian bidang sosial

Nawawi, Hadari

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Handbook of survey research

Anderson, Andy B - Rossi, Peter H. - Wright, James D.

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Effective organization research for development

Hesseleing, Pjotr

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Competitor intelligence : how to get it, how to use it

Fuld, Leonard M.

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Asking questions

Sudmar, Seymour

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Social research methods

Abrahamson, Mark

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Operations research : an introduction to modern applications

House, William C

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Marketing research: measurement and method

Tull, Donald S. - Hawkins, Del I.

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