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Consumer behavior : building marketing strategy

Service operations management  : improving service delivery

Service operations management : improving service delivery

Fundamentals of human resource management

Fundamentals of human resource management

Organizational behavior

Marketing management

Marketing management

Consumer behavior

Marketing research

Marketing research

Human resource management

Services marketing: integrating customer focus across the firm

Strategic management competitiveness & globalization : concepts & cases

Operations management in the supply chain  : decisions and cases

Operations management in the supply chain : decisions and cases

Operations and supply chain management

Investments : Principles of portfolio and equity analysis

Strategic management and business policy

Strategic management and business policy

Core competence-based strategy

Core competence-based strategy

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