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Marketing management cases: Planning And Executing Marketing Strategy

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Strategic marketing management : planning, implementation and control

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Strategic marketing problems : cases and comments

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Competitiveness and the Kami Way

Competitiveness and the Kami Way

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Managing imitation strategies : how later entrants seize markets from pioneers

Managing imitation strategies : how later entrants seize markets from pioneers

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Strategic data base marketing : the master-plan for starting and managing a profitable, custom-based marketing program

Strategic data base marketing : the master-plan for starting and managing a profitable, custom-based marketing program

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Hermawan Kartajaya on marketing mix

Hermawan Kartajaya on marketing mix

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Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

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Studi kelayakan : teknik menganalisis kelayakan rencana bisnis secara komprehensif

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Feasibility study for startup & sustainability

Feasibility study for startup & sustainability

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The Fundraising feasibility study : it's not about the money

The Fundraising feasibility study : it's not about the money

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Manajemen pemasaran : studi kasus Indonesia

Manajemen pemasaran : studi kasus Indonesia

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Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

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Blue ocean strategy : (expanded edition) how to create uncontested market space and make competition irrelevant

Blue ocean strategy : (expanded edition) how to create uncontested market space and make competition irrelevant

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Kompas 100 corporate marketing cases

Kompas 100 corporate marketing cases

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36 kasus pemasaran asli Indonesia

36 kasus pemasaran asli Indonesia

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Leading in crisis : praktik kepemimpinan dalam mega merger Bank Mandiri

Leading in crisis : praktik kepemimpinan dalam mega merger Bank Mandiri

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Relationship marketing : inovasi pemasaran yang membuat pelanggan bertekuk lutut

Relationship marketing : inovasi pemasaran yang membuat pelanggan bertekuk lutut

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The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

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The Customer century : lessons from world-class companies in integrated marketing and communications

The Customer century : lessons from world-class companies in integrated marketing and communications

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IMC, The Next generation : five steps for delivering value and measuring financial returns

IMC, The Next generation : five steps for delivering value and measuring financial returns

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Event marketing : a management guide

Event marketing : a management guide

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Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

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Permission marketing : turning strangers into friends, and friends into customers

Permission marketing : turning strangers into friends, and friends into customers

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Syariah marketing

Syariah marketing

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Marketing in the digital age

Marketing in the digital age

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Internet marketing: strategy, implementation and practice

Internet marketing: strategy, implementation and practice

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Web rules : how the internet is changing the way consumers make choices

Web rules : how the internet is changing the way consumers make choices

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Business to business marketing: better decisions from added valve research

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Hermawan Kartajaya on differentiation

Hermawan Kartajaya on differentiation

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Business marketing management

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Beyond maximarketing : in the 1980s, the author predicted the marketing revolution

Beyond maximarketing : in the 1980s, the author predicted the marketing revolution

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Marketing Jilid 1

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Marketing management: text and cases

Marketing management: text and cases

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Marketing

Marketing

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The marketing casebook : cases and concepts

The marketing casebook : cases and concepts

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Marketing

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Marketing

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Marketing: an integrated approach

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Think ASEAN: rethinking marketing toward ASEAN community 2015

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Marketing management : text and cases

Marketing management : text and cases

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The Manufacturer's guide to business marketing : how small and midsize companies can increase profits with limited recources

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Hermawan Kartajaya on process

Hermawan Kartajaya on process

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Renovate before you innovate

Renovate before you innovate

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Business to business marketing management

Business to business marketing management

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Instructor's manual and supplementary cases to ompany international management : text and cases

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Instructor's manual management

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Organization development : the process of leading organizational change

Organization development : the process of leading organizational change

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Cases in financial reporting : an integrated approach with an emphasis on earnings and persistence

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Driven by difference : how great companies fuel innovation through diversity

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