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Mengukur kepuasan pelanggan : panduan menciptakan pelayanan bermutu

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Sales promotion : menciptakan, mengimplementasikan, dan mengintegrasikan program promosi penjualan

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Manajemen ritel : panduan lengkap pengelolaan toko modern

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Advertising and the mind of the consumer : iklan yang berhasil, yang gagal, dan penyebabnya

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52 kisah penjualan spektakuler : penuturan penjual terhebat dunia

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Penuntun bisnis ekspor

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Riset pemasaran dalam praktik : pedoman praktisi untuk mencapai aplikasi yang efektif dan strategi-strategi kunciZ

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Consumer behavior : concepts and applications

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Audit manajemen pemasaran : pedoman merealisasi sasaran pemasaran dengan 'checklists' terarah

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The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

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Market-based management : strategies for growing for customer value and profitability

Market-based management : strategies for growing for customer value and profitability

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Strategic marketing for educational institutions

Strategic marketing for educational institutions

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Forbes great minds of business

Forbes great minds of business

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Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Modern business administration

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Low-cost marketing strategies: field-tested techniques for tight budgets

Low-cost marketing strategies: field-tested techniques for tight budgets

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International marketing strategies: how to build international market share

International marketing strategies: how to build international market share

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Industrial marketing : analysis, planning and control

Industrial marketing : analysis, planning and control

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Essentials of marketing : text and cases

Essentials of marketing : text and cases

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Marketing management: A strategic decision-making approach

Marketing management: A strategic decision-making approach

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Cases in marketing management and strategy

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Business intelligence : putting it all together

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Basic marketing research

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New games, new response : strategy to win the market changes

New games, new response : strategy to win the market changes

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

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The Real coke, the real story

The Real coke, the real story

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The IBM way: insights into the world's most successful marketing organization

The IBM way: insights into the world's most successful marketing organization

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The Chain of quality : market dominance through product superiority

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Strategi bersaing : teknik menganalisis industri dan pesaing

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Readings in industrial marketing

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Offensive marketing or how to make your competitors flowers

Offensive marketing or how to make your competitors flowers

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Marketing produk pertanian dan industri : yang diterapkan di Indonesia

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Marketing perspectives of public enterprises in developing countries

Marketing perspectives of public enterprises in developing countries

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Manajemen pemasaran : suatu pendekatan analisis

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Improving marketing performance

Improving marketing performance

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International marketing : managerial perspective

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International marketing : making exports pay off

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International marketing

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How to check out your competition : a complete plan for investigating your market

How to check out your competition : a complete plan for investigating your market

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Ekonomi pemasaran dalam pertanian : bunga rampai : Economics of marketing in agriculture

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Battling for profits : how to win big on the marketing battlefield

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The Strategies and operational planning of marketing

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The Marketing renaissance

The Marketing renaissance

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The Marketing of services

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The marketing edge : making strategies work

The marketing edge : making strategies work

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Teknik riset pemasaran dan ramalan penjualan

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Strategic marketing

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Strategic marketing

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Promotion management : a strategic approach

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