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Cases in marketing management and strategy

Blackwell, Roger D.

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Business intelligence : putting it all together

Tyson, Kirk W.M.

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Basic marketing research

Churchill, Gilbert A.

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New games, new response : strategy to win the market changes

Lim, Hendrik

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Dib, Allan

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The Real coke, the real story

Oliver, Thomas

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The IBM way: insights into the world's most successful marketing organization

Rodgers, F.G. Buck

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The Chain of quality : market dominance through product superiority

Groocock, J.M.

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Strategi bersaing : teknik menganalisis industri dan pesaing

Porter, Michael E.

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Readings in industrial marketing

Agarwal, Manoj K. - Burger, Philip C - Reid, David A.

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Offensive marketing or how to make your competitors flowers

Davidson, Hugh

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Marketing produk pertanian dan industri : yang diterapkan di Indonesia

Kartasapoetra, G.

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Marketing perspectives of public enterprises in developing countries

Rao, K.L.K.

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Manajemen pemasaran : suatu pendekatan analisis

Radiosunu

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Improving marketing performance

Parson, W.J.

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International marketing : managerial perspective

Jain, Subhash C.

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International marketing : making exports pay off

Wiklund, Erik

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International marketing

Cateora, Philip R.

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Improve your business : workbook

Dickson, D.E.N.

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Improve your business : handbook

Dickson, D.E.N.

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How to check out your competition : a complete plan for investigating your market

Kelly, John M.

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Ekonomi pemasaran dalam pertanian : bunga rampai : Economics of marketing in agriculture

Collier, William L.

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Battling for profits : how to win big on the marketing battlefield

Hendon, Donald W.

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The Strategies and operational planning of marketing

Greenley, Gordon E.

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The Marketing renaissance

Gumpert, David E.

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The Marketing of services

Cowell, Donald W.

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The marketing edge : making strategies work

Bonoma, Thomas V.

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Teknik riset pemasaran dan ramalan penjualan

Supranto, J.

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Strategic marketing

Cravens, David W.

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Strategic marketing

Buzzell, Robert D. - Cady, John F.

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Promotion management : a strategic approach

Burnett, John J.

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Promotion : a guide to effective promotional planning, strategies and executions

Ailloni-Charas, Dan

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Principles of pharmaceutical marketing

Smith, Mickey C.

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Positioning the battle for your mind

Trout, Jack - Ries, Al

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Darma Kadarman : rintisan, pendidikan, kaderisasi

Royanto, St. Sularto R. - Lim, Royani

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The marketer's handbook : reassessing marketing techniques for modern business

Young, Laurie

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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Small business entrepreneurs in vertical marketing

Winarto, Vincentius

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Marketing your consulting and professional services

Davidson, J.P. - Connor, Richard A.

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Marketing warfare

Trout, Jack - Ries, Al

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Marketing strategy and plans

Ferrell, O.C. - Luck, David J.

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Marketing research: text and cases

Boyd, Harper W. - Stasch, Stanley F. - Westfall, Ralph

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Marketing research

Kress, George

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Marketing plans : how to prepare them how to use them

Mcdonald, Malcolm H.B.

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Marketing management: strategy and action

Assael, Henry

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Marketing ethics : guidelines for managers

Laczniak, G. R. - Murphy, Patrick E.

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Marketing channels : a management view

Rosenbloom, Bert

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Market research and analysis

Lehmann, Donald R.

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The New portable MBA

Collins, Eliza G.C. - Devanna, Mary Anne

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Outcome-based and behavior-based controls in chisor-franchisee relationships in an uncertain business environment

Suseno, Djarot

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