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How to gain (and maintain) the competitive advantage in business

How to gain (and maintain) the competitive advantage in business

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Strategic market management

Strategic market management

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Contemporary Marketing

Contemporary Marketing

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Marketing communication : modern promotional strategy

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Marketing management : analysis, planning, and control

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Market planning for new industrial products

Market planning for new industrial products

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Marketing management: a planning approach

Marketing management: a planning approach

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Assessing export potential : how to conduct a feasibility study into the profitability of export activities

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Marketing information systems

Marketing information systems

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The Entrepreneur's road map to business success

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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

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Business warfare : management for market conquest

Business warfare : management for market conquest

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Asian business wisdom : from deals to dot.coms

Asian business wisdom : from deals to dot.coms

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Business marketing

Business marketing

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Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

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Consumer behavior and marketing strategy

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Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

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Marketing management

Marketing management

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Co-creating Brands: Brand Management from A Co-creative Perspective

Co-creating Brands: Brand Management from A Co-creative Perspective

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Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy

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World wide web marketing : integrating the internet into your marketing strategy

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Creative destruction : a six-stage process for transforming the organization

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Marketing channel strategy

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Taking care of business

Taking care of business

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Advanced marketing strategy: phenomena, analysis, and decisions

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Winning at new products : accelerating the process from idea to launch

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Big brands big trouble : lessons learned the hard way

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True story : how to combine story and action to transform your business

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Winning at new products : creating value through innovation

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Winning at new products : accelerating the process from idea to launch

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The Customer relationship management survival guide

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How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker

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Strategi pemasaran hotel

Strategi pemasaran hotel

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The $100 startup : reinvent the way you make a living, do what you love, and create a new future

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Strategic marketing management cases

Strategic marketing management cases

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Business to business marketing

Business to business marketing

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Integrated account management

Integrated account management

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Business marketing: Connecting Strategy,Relationship and Learning

Business marketing: Connecting Strategy,Relationship and Learning

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Business market management : understanding, creating, and delivering value

Business market management : understanding, creating, and delivering value

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Bagaimana memasarkan jasa profesional

Bagaimana memasarkan jasa profesional

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Business marketing management

Business marketing management

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Professional services marketing : strategy and tactics

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Industrial marketing strategy

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Hermawan Kartajaya on segmentation

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Collins business secrets: Marketing

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Buy in : saving your good idea from getting shot down

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Product management

Product management

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Competing against time : how time-based competition is reshaping global markets

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Power pricing : how managing price transforms the bottom line

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Competitive intelligence

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