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Market research and analysis

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The New portable MBA

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Outcome-based and behavior-based controls in chisor-franchisee relationships in an uncertain business environment

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Successful market penetration : how to shorten the sales cycle by making the first sale the first time

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Audit manajemen kontemporer

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International marketing : cases from Malaysia

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Marketing

Marketing

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Entrepreneurship : successfully launching new ventures

Entrepreneurship : successfully launching new ventures

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Supply chain management : strategy, planning, and operation

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Marketing research: an applied orientation

Marketing research: an applied orientation

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Services marketing: integrating customer focus across the firm

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Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth

Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth

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Designing and managing the supply chain : concepts, strategies, and case studies

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Advertising and promotion : an integrated marketing communications perspective

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Create the perfect sales piece : how to produce brochures, catalogs, fliers, and pamphlets

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Competitive strategy : techniques for analyzing industries and competitors

Competitive strategy : techniques for analyzing industries and competitors

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Comparative marketing systems

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Cases in marketing strategy

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Case studies in international marketing

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Business competitor intelligence: methods for collecting, organizing and using information

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Bank marketing : a guide to strategic planning

Bank marketing : a guide to strategic planning

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Green marketing management

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ROI of social media : how to improve the return on your social marketing investment

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ABC's of relationship selling through service

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Event management : an Asian perspective

Event management : an Asian perspective

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Chaotics

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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Blue ocean strategy : how to create uncontested market space and make competition irrelevant

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Market your way to growth : 8 ways to win

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Winning back your market : the inside stories of the companies that dit it

Winning back your market : the inside stories of the companies that dit it

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The New competition : what theory z didn't tell you about marketing

The New competition : what theory z didn't tell you about marketing

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Problems in retail merchandising

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Marketing financial services

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Marketing decisions

Marketing decisions

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Marketing challenges : Cases and exercises

Marketing challenges : Cases and exercises

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Manajemen pemasaran ; analisis, perencanaan dan perencanaan dan pengendalian ; Jilid 2

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Introduction to modern business

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Essentials of export marketing

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Competitor intelligence : how to get it, how to use it

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Telemarketing campaign that work !

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Strategy and marketing : a case approach

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Multinational marketing management

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Marketing strategy and management

Marketing strategy and management

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Marketing research: measurement and method

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Marketing management: a strategic planning approach

Marketing management: a strategic planning approach

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Marketing management & administrative action

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Marketing management : analysis, planning, and control

Marketing management : analysis, planning, and control

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Marketing interaction : a decision game

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Marketing for public and nonprofit managers

Marketing for public and nonprofit managers

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Marketing efectiveness through organization & structure

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