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The Marketing renaissance

Gumpert, David E.

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The Marketing of services

Cowell, Donald W.

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The marketing edge : making strategies work

Bonoma, Thomas V.

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Teknik riset pemasaran dan ramalan penjualan

Supranto, J.

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Strategic marketing

Cravens, David W.

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Strategic marketing

Buzzell, Robert D. - Cady, John F.

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Promotion management : a strategic approach

Burnett, John J.

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Promotion : a guide to effective promotional planning, strategies and executions

Ailloni-Charas, Dan

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Principles of pharmaceutical marketing

Smith, Mickey C.

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Positioning the battle for your mind

Trout, Jack - Ries, Al

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The marketer's handbook : reassessing marketing techniques for modern business

Young, Laurie

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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Small business entrepreneurs in vertical marketing

Winarto, Vincentius

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Marketing your consulting and professional services

Davidson, J.P. - Connor, Richard A.

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Marketing warfare

Trout, Jack - Ries, Al

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Marketing strategy and plans

Ferrell, O.C. - Luck, David J.

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Marketing research: text and cases

Boyd, Harper W. - Stasch, Stanley F. - Westfall, Ralph

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Marketing research

Kress, George

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Marketing plans : how to prepare them how to use them

Mcdonald, Malcolm H.B.

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Marketing management: strategy and action

Assael, Henry

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Marketing ethics : guidelines for managers

Laczniak, G. R. - Murphy, Patrick E.

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Marketing channels : a management view

Rosenbloom, Bert

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Market research and analysis

Lehmann, Donald R.

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The New portable MBA

Collins, Eliza G.C. - Devanna, Mary Anne

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Outcome-based and behavior-based controls in chisor-franchisee relationships in an uncertain business environment

Suseno, Djarot

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Successful market penetration : how to shorten the sales cycle by making the first sale the first time

Hanan, Mack

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Audit manajemen kontemporer

Tunggal, Amin Widjaja

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International marketing : cases from Malaysia

Sieh Lee Mei Ling

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Marketing

Parkinson, C. Northcote

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Supply chain management : strategy, planning, and operation

Chopra, Sunil - Meindl, Peter

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Marketing research: an applied orientation

Malhotra, Naresh K.

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Services marketing: integrating customer focus across the firm

Zeithaml, Valarie A. - Gremler, Dwayne D. - Bitner, Mary Jo

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Blue ocean shift : beyond competing - proven steps to inspire confidence and seize new growth

Kim, W. Chan - Mauborgne, Renee

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Designing and managing the supply chain : concepts, strategies, and case studies

Simchi-Levi, David - Kaminsky, Philip - Simchi-Levi, Edith

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. - Belch, Michael E.

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Create the perfect sales piece : how to produce brochures, catalogs, fliers, and pamphlets

Bly, Robert W.

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Competitive strategy : techniques for analyzing industries and competitors

Porter, Michael E.

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Comparative marketing systems

Kaynak, Erdener

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Cases in marketing strategy

Hise, Richard T. - Mcdanniel, Stephen W.

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Case studies in international marketing

Hart, Norman A. - Doyle, Peter

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Business competitor intelligence: methods for collecting, organizing and using information

Sammon, William L. - Kurland, Mark A. - Spitalnic, Robert

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Bank marketing : a guide to strategic planning

Reidenbach, R. Eric - Pitts, Robert E.

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Green marketing management

Dahlstrom, Robert

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ROI of social media : how to improve the return on your social marketing investment

Powell, Guy R. - Dimos, Jerry - Groves, Steven W.

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Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Event management : an Asian perspective

McCartney, Glenn

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Chaotics

Kotler, Philip - Caslione, John A.

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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Mauborgne, Renee - Eickhoff, Bodo

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Winning back your market : the inside stories of the companies that dit it

Sheth, Jagdish N.

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The New competition : what theory z didn't tell you about marketing

Kotler, Philip - Fahey, Liam

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