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Consumers

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Cyberbranding : brand building in the digital economy

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Essentials of marketing research

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Metode penelitian bisnis

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Case study research : design and methods

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Applications of case study research

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The Practice of public relations

The Practice of public relations

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Designing qualitative research

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The Sage handbook of qualitative research

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Marketing Research

Marketing Research

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Grounded theory : a practical guide

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Consumer behaviour : advances and applications in marketing

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Hermawan Kartajaya on segmentation

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Research methods for business : a skill building approach

Research methods for business : a skill building approach

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The Training measurement book : best practices, proven methodologies, and practical approaches

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Job analysis : methods, research, and applications for human resource management in the new millennium

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Panduan berbisnis bagi pemula : menjadi wirausahawan sukses dan inovatif, kini bukanlah mimpi

Panduan berbisnis bagi pemula : menjadi wirausahawan sukses dan inovatif, kini bukanlah mimpi

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Metode penelitian organisasi dengan aplikasi program SPSS

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Toshiba in Indonesia : a case study on the transfer of a U-shaped Line

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Marketing research: an applied orientation

Marketing research: an applied orientation

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Introduction to Qualitative Research Methods

Introduction to Qualitative Research Methods

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The Coding manual for qualitative researchers

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Applied regression analysis : a research tool

Applied regression analysis : a research tool

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Introduction to Operations Research

Introduction to Operations Research

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Case study research : design and methods

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Panduan riset perilaku konsumen

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Structural equation modelling

Structural equation modelling

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Strategic marketing problems : cases and comments

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The Marketing plan : how to prepare and implement it

The Marketing plan : how to prepare and implement it

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Marketing planning guide

Marketing planning guide

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Introduction to meta-analysis

Introduction to meta-analysis

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Marketing research for managers

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Naked marketing : the bare essentials

Naked marketing : the bare essentials

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Interactive marketing : the future present

Interactive marketing : the future present

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The Marketing plan workbook

The Marketing plan workbook

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Kompas 100 corporate marketing cases

Kompas 100 corporate marketing cases

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Managing financial services marketing

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Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

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Marketing in the digital age

Marketing in the digital age

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Internet marketing: readings and online resources

Internet marketing: readings and online resources

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Strategic internet marketing

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Effective marketing 1 : creating and keeping customers in an e-commerce world

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Business to business marketing: better decisions from added valve research

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The Marketing revolution : a radical manifesto for dominating the marketplace

The Marketing revolution : a radical manifesto for dominating the marketplace

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Automotive conference on marketing challenges for the 1990s : opportunities, risks, responsibilities

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Research methods for business

Research methods for business

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Konferensi Nasional Riset Manajemen X

Konferensi Nasional Riset Manajemen X

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The McGraw-Hill : 36-hour marketing course

The McGraw-Hill : 36-hour marketing course

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Marketing 101 : nasihat pemasaran terbaik di hadapan anda

Marketing 101 : nasihat pemasaran terbaik di hadapan anda

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Konferensi Nasional Riset Manajemen IX

Konferensi Nasional Riset Manajemen IX

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