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New product development checklists

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Product innovation strategy pure & simple

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How to bring a product to market for less than US$5,00

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How to find and license new products

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Hi-tech Hi-touch branding

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Branding across borders

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4-D Branding

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Product management for hospitals : organizing for profitsbility

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Concept testing : how to test new product ideas before you go to market

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Effective product to market management : a quality

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Product quality

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Strategies for innovative product development

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Lean, rapid and profitable

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Full price

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Building brands directly

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Brand child

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Managing new products : competing through excellen

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Reinventing the brand

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Brand asset management

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An Examination of product and market characteristi

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Marketing & selling - part 4 : product marketing

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Brand extension and order of entry

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Experiental marketing

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Defining, measuring, and managing brand equity : a

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The New marketing manifesto

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The Infinite asset

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Brand slam

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Product strategy for high-technology companies

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No Logo

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Brand spirit

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Over the horizon

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Strategi menaklukkan pasar

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The New product workshop : hands-on tolls for deve

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Product leadership

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New product development

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Brand and talent

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The Ethical consumer

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Customers rule

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Understanding ethical consumer behavior

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Budaya konsumen

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Consumer behavior and marketing action

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The Observational research handbook

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How customers think

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The Long tail

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Authenticity

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The Customer revolution

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Menguasai riset pemasaran : cara mudah & praktis

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Consumer insight

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Consumer behavior

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Consumer behavior in Asia

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