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Problems in retail merchandising

Wingate, John W. - Bell, Robert W. - Schaller, Elmer O.

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Marketing financial services

Mciver, Colin - Naylor, Geoffrey

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Marketing decisions

Tinniswood, Peter

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Marketing challenges : Cases and exercises

Lovelock, Christopher H. - Weinberg, Charles B.

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Manajemen pemasaran ; analisis, perencanaan dan perencanaan dan pengendalian ; Jilid 2

Kotler, Philip

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Introduction to modern business

Silver, Gerald A.

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Essentials of export marketing

Fitzpatrick, Peter B. - Zimmerman, Alan S.

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Competitor intelligence : how to get it, how to use it

Fuld, Leonard M.

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Telemarketing campaign that work !

Roman, Murray

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Strategy and marketing : a case approach

Simmonds, Kenneth

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Multinational marketing management

Keegan, Warren J.

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Marketing strategy and management

Constantin, James A.

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Marketing research: measurement and method

Tull, Donald S. - Hawkins, Del I.

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Marketing management: a strategic planning approach

Buell, Victor P.

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Marketing management & administrative action

Boyd, Harper W. - Britt, Steuart Henderson

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Marketing management : analysis, planning, and control

Kotler, Philip

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Marketing interaction : a decision game

Keiser, Stephen K. - Lupul, Max E.

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Marketing for public and nonprofit managers

Lovelock, Christopher H. - Weinberg, Charles B.

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Marketing efectiveness through organization & structure

Krief, Bernard

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Marketing handbook

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Marketing anthology

Gould, James S.

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Industrial marketing: on analytical approach to planning and execution

Fisher, Lawrence

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European insights 10: industrial marketing

Mcdonald, Malcolm

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How to gain (and maintain) the competitive advantage in business

Rothschild, William E.

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Strategic market management

Aaker, David A.

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Contemporary Marketing

Boone, Louis E.

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Air transport : a marketing perspective

Shaw, Stephen

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Principles of marketing

Kotler, Philip

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Marketing information systems ; design and applications for marketers

Mayros, Van - Werner, D. Michael

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Marketing communication : modern promotional strategy

Webster, Frederick E.

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How to prepate a marketing plan

Stapleton, John

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Fundamentals of marketing

Stanton, William J.

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Advertising

Wright, John S. - Warner, Daniel S. - Winter, Willis L - Zeigler, Sherilyn K.

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Marketing management and strategy : a reader

Kotler, Philip - Cox, Keith

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Marketing management : analysis, planning, and control

Kotler, Philip

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Market planning for new industrial products

Choffray, Jean-Marie

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Kerangka dasar manajemen pemasaran

Sutojo, Siswanto

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Marketing management: a planning approach

Hughes, G. David

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Emotional branding : the new paradigm for connecting brands to people

Gobe, Marc

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Food service marketing and promotion

Seltz, David D.

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The Management of sales forecasting

Eby, Frank H. - O'neill, William J.

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Store planning and design

Novak, Adolph

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Retailing job analysis and job evaluation

Laking, Jon - Roark, Robin

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Practical marketing audits

Naylor, John - Wood, Alan

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Consumer protection : problems and prospects

Feldman, Laurence P.

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Readings in marketing management

Cox, Keith K. - Kotler, Philip E.

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Industrial marketing management

Hass, Robert W

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Assessing export potential : how to conduct a feasibility study into the profitability of export activities

Slijper, Martin T.

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Principles of market research

Delens, A.H.R.

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Getting started in export trade

International Trade Center UNCTAD/GATT

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