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Pricing in business

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The Strategy and tactics of pricing : a guide to profitable decision making

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Market-oriented pricing

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Profitable pricing strategies

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Pricing

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Printing and productions for promotional materials

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Advertising media

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Advertising procedure

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The Fall of advertising and the rise of PR

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Bulletproof news releases

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Advertising and promotion

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Cases in advertising and promotion management

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Predicting post-advertisement attitudes

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The advertised mind

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Advertising management

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The do-it-yourself

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The Saatchi and saatchi story

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Disruption

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Analyzing variations in advertising and promotiona

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Advertising repetition

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Memory in advertising

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Romancing the brand : the power of advertising and

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The Complete book of product publicity

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The Dartnell advertising manager's handbook

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Advertising career directory

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THE Practice of advertising

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Advertising principles and problems

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Tears, cheers, and fears : the role of emotions in

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The Relationship between recall, cognitive respons

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Canadian advertising in action

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The Advertiser's manual

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Contemporary advertising

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Guts : advertising from the inside out

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Innovation diffusion models of new product accepta

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Product life cycles and product management

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The 22 Immutable laws of branding

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Brand failures

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How to brand nations, cities and destinations

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The Revenge of brand X

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Corporate religion

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eBrands

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Warp-speed branding

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Bringing new products to market

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Design and marketing of new products

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The Best of Japan : innovations present and future

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New product development checklists

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Product innovation strategy pure & simple

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How to bring a product to market for less than US$5,00

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How to find and license new products

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Hi-tech Hi-touch branding

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