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The Market and beyond

Fransman, Martin

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Taking care of business

Zemke, Ron - Schaaf, Dick

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Writing high-tech copy that sells

King, Janice M

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Marketing public relations : the hows that make it work

Henry, Rene A.

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Film business : a handbook for film producers

Jeffrey, Tom

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Print management

Porter, Derek

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Adaptive markets : financial evolution at the speed of thought

Lo, Andrew W.

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Everybody lies : big data, new data, and what the internet can tell us about who we really are

Stephens-Davidowitz, Seth

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Monetizing innovation : how smart companies design the product around the price

Ramanujam, Madhavan - Tacke, Georg

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Nation branding : concepts, issues, practice

Dinnie, Keith

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The New rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Scott, David Meerman

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X : the experience when business meets design

Solis, Brian

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Marketing and selling the travel product

Burke, James F. - Resnick, Barry P.

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Advanced marketing strategy: phenomena, analysis, and decisions

Urban, Glen L. - Star, Steven H.

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Marketing research : text and cases

Beri, G.C.

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Know your customer : using practical market research for profit

Vogelaar, Don

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Handbook of marketing scales : multi item measures for marketing and consument behaviour research

Bearden, William O. - Mobley, Mary F. - Netemeyer, Richard G.

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Winning at new products : accelerating the process from idea to launch

Cooper, Robert G.

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Big brands big trouble : lessons learned the hard way

Trout, Jack

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Profitable product management : powerful techniques for improving products and maximizing profits

Collier, Richard A.

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Emotional branding : how successful brands gain the irrational edge

Travis, Daryl

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Cyberbranding : brand building in the digital economy

Breakenridge, Deirdre

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The 11 Immutable laws of internet branding

Ries, Al - Ries, Laura

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Essentials of marketing research

Zikmund, William G. - Babin, Barry J.

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Beat the giant : strategik merek Indonesia menandingi merek global dan menjadi tuan rumah di negeri sendiri

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Capture the mindshare and the market share will follow : the art and science of building brands

Gill, Libby

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True story : how to combine story and action to transform your business

Montague, Ty

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Winning at new products : creating value through innovation

Cooper, Robert G.

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Winning at new products : accelerating the process from idea to launch

Cooper, Robert G.

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Marketing channels

El-Ansary, Adel I. - Anderson, Erin - Coughlan, Anne T. - Stern, Louis W.

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Marketing channels : infomercials and the future of televised marketing

Evans, Craig R.

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Marketing channels

El-Ansary, Adel I. - Stern, Louis W.

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Marketing channels

El-Ansary, Adel I. - Stern, Louis W.

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Customer relationship management

Makkar, Urvashi - Makkar, Harinder Kumar

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Why customers don't do what you want them to do and what to do about it

Fournies, Ferdinand F.

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The Customer relationship management survival guide

Lee, Dick

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How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker

Searcy, Tom

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Customer equity : building and managing relationship as valuable assets

Blattberg, Robert C. - Getz, Gary - Thomas, Jacquelyn S.

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The Customer marketing method : how to implement and profit from customer relationship management

Curry, Adam

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Strategi pemasaran hotel

Yoeti, Oka A.

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Information marketing

Rowley, Jennifer E.

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Paradox marketing : unusual way to win

Yahya, Arief

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Sustainability marketing : a global perspective

Belz, Frank-Martin - Peattie, Ken

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Stand Out Social Marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

Lewis, Mike

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The $100 startup : reinvent the way you make a living, do what you love, and create a new future

Guillebeau, Chris

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Destination branding for small cities : the essentials for successful place branding

Baker, Bill

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Teori dan profesi kehumasan : serta aplikasinya di Indonesia

Anggoro, M. Linggar

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The Practice of public relations

Seitel, Fraser P.

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International marketing and export management

Albaum, Gerald - Duerr, Edwin

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The thank you economy

Vaynerchuk, Gary

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