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City branding : theory and cases

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Selling today : partnering to create value

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Integrated marketing communications

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Marketing Research

Marketing Research

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Strategic marketing management cases

Strategic marketing management cases

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Managing customer relationships : a strategic framework

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Strategic industrial marketing

Strategic industrial marketing

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Business to business marketing

Business to business marketing

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Integrated account management

Integrated account management

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Industrial marketing: Cases and Concepts

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Business marketing: Connecting Strategy,Relationship and Learning

Business marketing: Connecting Strategy,Relationship and Learning

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Business market management : understanding, creating, and delivering value

Business market management : understanding, creating, and delivering value

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Rethinking business to business marketing

Rethinking business to business marketing

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Bagaimana memasarkan jasa profesional

Bagaimana memasarkan jasa profesional

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A Capacity for sales : techniques for effectively selling hotels, venues and conference facilities

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Business marketing management : an organizational

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Business marketing management

Business marketing management

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Services marketing in Asia : managing people, technology, and strategy

Services marketing in Asia : managing people, technology, and strategy

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Professional services marketing : strategy and tactics

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The Essence of services marketing

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Selling to the giants : how to become a key supplier to large corporations

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Industrial marketing strategy

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America's stupidest business decisions : 101 blunders, flops, and screwups

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Consumer behaviour : advances and applications in marketing

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Hermawan Kartajaya on segmentation

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Collins business secrets: Marketing

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UnMarketing : stop marketing start engaging

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Managing brands : a contemporary perspective

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This business of music marketing & promotion a practical guide to creating a completelyintegrated marketing & e-marketing compaign

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Manajemen agribisnis

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Buy in : saving your good idea from getting shot down

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The Dartnell sales promotion handbook

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Indonesia Digital Marketing Champion

Indonesia Digital Marketing Champion

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Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Product management

Product management

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The Art of product development from concept to market

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Competing against time : how time-based competition is reshaping global markets

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Power pricing : how managing price transforms the bottom line

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The Strategy and tactics of pricing : a guide to profittable decision making

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Rich dad's the business school for people who like helping people : delapan nilai tersembunyi dari bisnis pemasaran jaringan, selain memperoleh uang

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New product development : managing and forecasting for strategic success

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Winning the marketing war : a practical guide to competitive advantage

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Sales management : building costumer relationships and partnership

Sales management : building costumer relationships and partnership

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Marketing research: an applied orientation

Marketing research: an applied orientation

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Social marketing: strategies for changing public behavior

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Competitive intelligence

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Electronic commerce: strategies and models for business-to-business trading

Electronic commerce: strategies and models for business-to-business trading

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Citizen 4.0 : menjejakkan prinsip-prinsip pemasaran humanis di era digital

Citizen 4.0 : menjejakkan prinsip-prinsip pemasaran humanis di era digital

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Marketing management: a strategic approach with a global orientation

Marketing management: a strategic approach with a global orientation

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Marketing management

Marketing management

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