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X : the experience when business meets design

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Marketing and selling the travel product

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Advanced marketing strategy: phenomena, analysis, and decisions

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Marketing research : text and cases

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Know your customer : using practical market research for profit

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Handbook of marketing scales : multi item measures for marketing and consument behaviour research

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Winning at new products : accelerating the process from idea to launch

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Big brands big trouble : lessons learned the hard way

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Profitable product management : powerful techniques for improving products and maximizing profits

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Emotional branding : how successful brands gain the irrational edge

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Cyberbranding : brand building in the digital economy

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The 11 Immutable laws of internet branding

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Essentials of marketing research

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Beat the giant : strategik merek Indonesia menandingi merek global dan menjadi tuan rumah di negeri sendiri

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Capture the mindshare and the market share will follow : the art and science of building brands

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True story : how to combine story and action to transform your business

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Winning at new products : creating value through innovation

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Winning at new products : accelerating the process from idea to launch

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Marketing channels

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Marketing channels : infomercials and the future of televised marketing

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Marketing channels

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Marketing channels

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Customer relationship management

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Why customers don't do what you want them to do and what to do about it

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The Customer relationship management survival guide

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How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker

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Customer equity : building and managing relationship as valuable assets

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The Customer marketing method : how to implement and profit from customer relationship management

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Strategi pemasaran hotel

Strategi pemasaran hotel

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Information marketing

Information marketing

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Paradox marketing : unusual way to win

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Sustainability marketing : a global perspective

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Stand Out Social Marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

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The $100 startup : reinvent the way you make a living, do what you love, and create a new future

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Destination branding for small cities : the essentials for successful place branding

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Teori dan profesi kehumasan : serta aplikasinya di Indonesia

Teori dan profesi kehumasan : serta aplikasinya di Indonesia

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The Practice of public relations

The Practice of public relations

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International marketing and export management

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The thank you economy

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City branding : theory and cases

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Selling today : partnering to create value

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Integrated marketing communications

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Marketing Research

Marketing Research

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Strategic marketing management cases

Strategic marketing management cases

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Managing customer relationships : a strategic framework

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Strategic industrial marketing

Strategic industrial marketing

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Business to business marketing

Business to business marketing

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Integrated account management

Integrated account management

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Industrial marketing: Cases and Concepts

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Business marketing: Connecting Strategy,Relationship and Learning

Business marketing: Connecting Strategy,Relationship and Learning

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