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Basic marketing : a marketing strategy planning approach

Basic marketing : a marketing strategy planning approach

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Strategic marketing problems : cases and comments

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Managing imitation strategies : how later entrants seize markets from pioneers

Managing imitation strategies : how later entrants seize markets from pioneers

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The Marketing plan : how to prepare and implement it

The Marketing plan : how to prepare and implement it

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Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

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Siasat bisnis : menang dan bertahan di abad Asia Pasific

Siasat bisnis : menang dan bertahan di abad Asia Pasific

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IMC, The Next generation : five steps for delivering value and measuring financial returns

IMC, The Next generation : five steps for delivering value and measuring financial returns

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The Handbook of logistics & distribution management

The Handbook of logistics & distribution management

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Web rules : how the internet is changing the way consumers make choices

Web rules : how the internet is changing the way consumers make choices

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Strategic internet marketing

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Strategic innovation

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Principles of marketing

Principles of marketing

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Framework for marketing management

Framework for marketing management

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Multinational corporations and the impact of public advocacy on corporate strategy : Nestle and the infant formula controversy

Multinational corporations and the impact of public advocacy on corporate strategy : Nestle and the infant formula controversy

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Fast-track business growth : smart strategies to grow without getting derailed

Fast-track business growth : smart strategies to grow without getting derailed

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Merumuskan kebijaksanaan perusahaan

Merumuskan kebijaksanaan perusahaan

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Sustainability : the corporate challenge of the 21st century

Sustainability : the corporate challenge of the 21st century

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Complete Guide to nonprofit management

Complete Guide to nonprofit management

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Partnerships for profit : structuring and managing strategic alliances

Partnerships for profit : structuring and managing strategic alliances

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Global strategic management

Global strategic management

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Strategies for Asia Pacific

Strategies for Asia Pacific

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International management : a cross-cultural and functional perspective

International management : a cross-cultural and functional perspective

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Global sourcing strategy : R&D, manufacturing, and marketing interfaces

Global sourcing strategy : R&D, manufacturing, and marketing interfaces

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Total global strategy : managing for worldwide competitive advantage

Total global strategy : managing for worldwide competitive advantage

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International strategic management

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Multinational strategic alliances

Multinational strategic alliances

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The Information e-conomy : business strategies for competing in the digital age

The Information e-conomy : business strategies for competing in the digital age

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Electronic commerce: the strategic perspective

Electronic commerce: the strategic perspective

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Exploring e-commerce, global e-business, and e-societies

Exploring e-commerce, global e-business, and e-societies

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The E-factor : building a 24/7, customer-centric, electronic business for the internet age

The E-factor : building a 24/7, customer-centric, electronic business for the internet age

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Net-ready: strategies for success in the e-conomy

Net-ready: strategies for success in the e-conomy

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E-Business intelligence : turning information into knowledge into profit

E-Business intelligence : turning information into knowledge into profit

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Performance drivers : a practical guide to using the balanced scorecard

Performance drivers : a practical guide to using the balanced scorecard

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Managerial economics & business strategy

Managerial economics & business strategy

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Leading corporate transformation : a blueprint for business renewal

Leading corporate transformation : a blueprint for business renewal

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Japanese business success : the evolution of a strategy

Japanese business success : the evolution of a strategy

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Rewards that drive high performance

Rewards that drive high performance

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The Knowledge management toolkit : practical techniques for building a knowledge system

The Knowledge management toolkit : practical techniques for building a knowledge system

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The complete guide to knowledge management : a strategic plan to leverage your company's intellectual capital

The complete guide to knowledge management : a strategic plan to leverage your company's intellectual capital

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Top management forum: knowledge management ; a key for corporate competitiveness

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Visualizing project management : a model for business and technical success

Visualizing project management : a model for business and technical success

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Taking charge : strategic leadership in the middle game

Taking charge : strategic leadership in the middle game

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Project management: the managerial process

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Great leaders see the future first : taking your organization to the top in five revolutionary steps

Great leaders see the future first : taking your organization to the top in five revolutionary steps

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Higher ambition : how great leaders create economic and social value

Higher ambition : how great leaders create economic and social value

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Great by Choice: uncertainty, chaos, and luck why some thrive despite them all

Great by Choice: uncertainty, chaos, and luck why some thrive despite them all

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Vision : how leaders develop it, share it, and sustain it

Vision : how leaders develop it, share it, and sustain it

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Strategy and leadership

Strategy and leadership

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Results-based leadership

Results-based leadership

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First 90 days : critical success strategies for new leaders at all levels

First 90 days : critical success strategies for new leaders at all levels

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