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The 6 imperatives of marketing: lessons from the world best companies

Magrath, Allan J.

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Marketing management

Tull, Donald S - Kahle, Lynn R.

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Maxi marketing: the new direction in advertising, promotion and marketing strategy

Rapp, Stan - Collins, Thomas L.

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Positioning: the battle for your mind

Trout, Jack - Ries, Al - Lucia, Bertha

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Developing business strategies

Aaker, David A.

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Positioning: the battle for your mind

Trout, Jack - Ries, Al

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Selling in foreign markets

Harvard business review

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Blue ocean shift (pergeseran samudra biru)

Kim, W. Chan - Mauborgane, Renée

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Principles of Marketing

Kotler, Philip - Armstrong, Gary - Opresnik, Marc Oliver

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Advertising and promotion : an integrated brand approach

Semenik, Richard C. - Chris, Allen - Kaufmann, Hans Rudiger - O'Guinn, Thomas C

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Panduan riset perilaku konsumen

Simamora, Bilson

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Marketing models

Lilien, Gary L.

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The Marketing information revolution

Blattberg, Robert C. - Glazer, Rashi - Little, John D.C

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The Marketing planner

Mcdonald, Malcolm H.B.

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Marketing management cases: Planning And Executing Marketing Strategy

Weilbacher, William M.

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Strategic marketing management : planning, implementation and control

Wilson, Richard M.S. - Gilligan, Colin - Pearson, David J.

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Markops : the simulation for marketing training

Larreche, Jean-Claude

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Market driven strategy

Day, George S.

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Corporate combat: the art of market warfare on the business battlefield

Skellon, Nick

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Corporate combat: Seni Berperang Merebut Pasar Di Media Pertempuran Bisnis

Skellon, Nick

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The Strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker

Swaim, Robert W.

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Radical marketing : dari Harvard sampai Harley, dari sepuluh perusahaan yang melanggar aturan dan sukses jaya

Hill, Sam - Rifkin, Glenn

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Marketing professional services

Forsyth, Patrick

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Basic marketing : a marketing strategy planning approach

Perreault, William D. - Cannon, Joseph P. - Mccarthy, E. Jerome

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Strategic marketing problems : cases and comments

Kerin, Roger A. - Peterson, Robert A.

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Strategic market management

Aaker, David A.

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Market driven management: prescriptions for survival in a turbulent world

Ames, Charles B.

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Effective marketing : a skills and activity-based approach

Anderson, Alan H.

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Fast track marketing : implementing innovative tactics in the global marketplace

Bates, John Hathaway

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Competitive marketing strategy

Czepiel, John A.

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Competitive marketing : a strategic approach

O'Shaughnessy, John

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Keunggulan bersaing : menciptakan dan mempertahankan kinerja unggul

Porter, Michael E.

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Social Construction Fandom as Cultural Industry Marketing: Case Study of JKT 48 Fan Group

Mulyana, Ahmad - Briandana,Rizki - Ningrum, Dwi Anggraini Puspa

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Principles of global marketing

Green, Mark C. - eegan, Warren J.

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Big marketing ideas for small service businesses

Ross, Tom - Marylin

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The Customer is key

Lele, Milind M.

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business

Raphel, Murray - Raphel, Neil

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Event marketing : cara membuat event kebanjiran pengunjung yang tepat

Hoyle, Leonard H.

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Integrated direct marketing: techniques and strategies for success

Roman, Ernan

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Meningkatkan penjualan 150 % gaya Jepang

Kasamaki, Katsutoshi

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Meningkatkan penjualan

Dibss, Owen

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Developing a winning J.I.T. marketing strategy

O'neal, Charles

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The New positioning : the latest on the world's #1 business strategy

Trout, Jack - Rivkin, Steve

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Strategic market decisions : a reader

Cox, Keith K.

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Fashion marketing

Bohdanowicz, Janet - Clamp, Liz

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Drucker on marketing : lessons from the world's most influential business thinker

Cohen, William A.

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Managing imitation strategies : how later entrants seize markets from pioneers

Schnaars, Steven P.

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Strategic data base marketing : the master-plan for starting and managing a profitable, custom-based marketing program

Hughes, Arthur Middleton

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The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Newell, Frederick

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The Shift: the transformation of today's marketers into tomorrow's growth leaders

Davis, Scott M.

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