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Developing business strategies

Developing business strategies

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Positioning: the battle for your mind

Positioning: the battle for your mind

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Selling in foreign markets

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Blue ocean shift (pergeseran samudra biru)

Blue ocean shift (pergeseran samudra biru)

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Principles of Marketing

Principles of Marketing

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Advertising and promotion : an integrated brand approach

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Panduan riset perilaku konsumen

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Marketing models

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The Marketing information revolution

The Marketing information revolution

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The Marketing planner

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Marketing management cases: Planning And Executing Marketing Strategy

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Strategic marketing management : planning, implementation and control

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Markops : the simulation for marketing training

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Market driven strategy

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Corporate combat: the art of market warfare on the business battlefield

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Corporate combat: Seni Berperang Merebut Pasar Di Media Pertempuran Bisnis

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The Strategic Drucker : growth strategies and marketing insights from the works of Peter Drucker

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Radical marketing : dari Harvard sampai Harley, dari sepuluh perusahaan yang melanggar aturan dan sukses jaya

Radical marketing : dari Harvard sampai Harley, dari sepuluh perusahaan yang melanggar aturan dan sukses jaya

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Marketing professional services

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Basic marketing : a marketing strategy planning approach

Basic marketing : a marketing strategy planning approach

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Strategic marketing problems : cases and comments

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Strategic market management

Strategic market management

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Market driven management: prescriptions for survival in a turbulent world

Market driven management: prescriptions for survival in a turbulent world

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Effective marketing : a skills and activity-based approach

Effective marketing : a skills and activity-based approach

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Fast track marketing : implementing innovative tactics in the global marketplace

Fast track marketing : implementing innovative tactics in the global marketplace

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Competitive marketing strategy

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Competitive marketing : a strategic approach

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Keunggulan bersaing : menciptakan dan mempertahankan kinerja unggul

Keunggulan bersaing : menciptakan dan mempertahankan kinerja unggul

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Social Construction Fandom as Cultural Industry Marketing: Case Study of JKT 48 Fan Group

Social Construction Fandom as Cultural Industry Marketing: Case Study of JKT 48 Fan Group

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Principles of global marketing

Principles of global marketing

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Big marketing ideas for small service businesses

Big marketing ideas for small service businesses

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The Customer is key

The Customer is key

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business

Up the loyalty ladder : turning sometime customers into full-time advocates of your business

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Event marketing : cara membuat event kebanjiran pengunjung yang tepat

Event marketing : cara membuat event kebanjiran pengunjung yang tepat

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Integrated direct marketing: techniques and strategies for success

Integrated direct marketing: techniques and strategies for success

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Meningkatkan penjualan 150 % gaya Jepang

Meningkatkan penjualan 150 % gaya Jepang

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Meningkatkan penjualan

Meningkatkan penjualan

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Developing a winning J.I.T. marketing strategy

Developing a winning J.I.T. marketing strategy

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The New positioning : the latest on the world's #1 business strategy

The New positioning : the latest on the world's #1 business strategy

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Strategic market decisions : a reader

Strategic market decisions : a reader

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Fashion marketing

Fashion marketing

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Drucker on marketing : lessons from the world's most influential business thinker

Drucker on marketing : lessons from the world's most influential business thinker

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Strategic data base marketing : the master-plan for starting and managing a profitable, custom-based marketing program

Strategic data base marketing : the master-plan for starting and managing a profitable, custom-based marketing program

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The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

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The Shift: the transformation of today's marketers into tomorrow's growth leaders

The Shift: the transformation of today's marketers into tomorrow's growth leaders

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The Accelerated content marketing method : 4 simple steps to quickly and efficiently create B2B content to attract, acquire, and engage your audience

The Accelerated content marketing method : 4 simple steps to quickly and efficiently create B2B content to attract, acquire, and engage your audience

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Hermawan Kartajaya on marketing mix

Hermawan Kartajaya on marketing mix

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The Marketing plan : how to prepare and implement it

The Marketing plan : how to prepare and implement it

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Marketing strategies for growth in uncertain times

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Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

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