6 1 50 Carlzon, Jan Primary Author mixed material 0060915803 New York: Perennial Library 1989 Moments_of_truth.jpg.jpg Ford's spectacular comeback Doody, Alton F. Primary Author Bingaman, Ron Additional Author mixed material 0887303307 Cambridge Ballinger 1988 the end of innocence at Apple Computer Rose, Frank Primary Author Apple Computer Additional Author mixed material 0140093729 New York : Penguin 1989 transformation at IBM Bauer, Roy A. Primary Author Collar, Emilio Additional Author Tang, Victor Additional Author mixed material 0195067541 New York Oxford University Press 1992 how P&G become America's leading marketer mixed material 0844231665 Lincolnwood NTC Business Books 1989 Mccann, Joseph E. Primary Author mixed material 1556232683 Homewood Business One Irwin 1990