18 1 50 choose your customers, narrow your focus, dominate your market Wiersema, Fred Additional Author Treacy, Michael Primary Author mixed material 0201406489 Reading, Massachusetts Addison-Wesley 1995 The_Discipline_of_market_leades.jpg.jpg Schiffman, Leon G. Primary Author Wisenblit, Joseph L Additional Author mixed material 9780273787136 Upper Saddle River Pearson Printice Hall 2015 improving performance through organizational efficiency Karlof, Bengt Primary Author Gilderson, Alan J. Additional Author mixed material 0471939897 Chichester John Wiley & Sons 1993 9780471939894.jpg.jpg lessons from Wharton's pioneering MBA course Lodish, Leonard Primary Author Morgan, Howard Lee Additional Author Kallianpur, Amy Additional Author mixed material 0471382442 New York John Wiley & Son 2001 51IeBiDdOgL._SX331_BO1%2C204%2C203%2C200_.jpg.jpg Brierty, Edward G. Primary Author Eckles, Robert W. Additional Author Reeder, Robert R. Additional Author mixed material 0137573782 Upper Saddle River Prentice Hall 1998 businesmarketing.jpg.jpg Schiffman, Leon G Primary Author Kanuk, Leslie Lazar Additional Author mixed material 013719501X New Jersey Prentice Hall 1997 Schiffman, Leon G. Primary Author Kanuk, Leslie Lazar Additional Author mixed material 9780132370936 Upper Saddle River Pearson Prentice Hall 2007 download_%2818%29.jpg.jpg Kanuk, Leslie Lazar Additional Author Schiffman, Leon, G. Primary Author Wisenblit, Joseph Additional Author mixed material 9780137006700 Boston Pearson 2010 phenomena, analysis, and decisions Urban, Glen L. Primary Author Star, Steven H. Additional Author mixed material 0138519404 Englewood Cliffs Prentice Hall 1991 Kartajaya, Hermawan Primary Author mixed material 9794334359 Bandung Mizan 2006 your company's next stage of growth Cahill, Dennis J. Primary Author mixed material 0789060051 New York The Haworth Press 1996 Internal_marketingyour_company%27s_next_stage_of_growth_%282%29.jpg.jpg strategi efektif merebut & mempertahankan pangsa pasar Irawan, Handi Primary Author mixed material 9792200088 Jakarta Gramedia Pustaka Utama 2002 Winning_strategy_-_strategi_efektif.jpg.jpg segmentasi, targeting dan positioning Marketing strategy Primary Author Market segmentation Additional Author mixed material 9796059541 Jakarta Gramedia Pustaka Utama 1998 Membidik_pasar_Indonesia_-_segmentasi%2C_targeting_dan_positioning.jpg.jpg an evolutionary approach to increasing customer value and profitability Brown, Stanley A. Primary Author mixed material 0471643424 Canada John Wiley & Sons 1999 Strategic_customer_care.jpg.jpg Bartos, Rena Primary Author mixed material 0875842011 Boston Harvard Business School 1989 download_-_2020-02-28T145719.393.jpg.jpg text and cases Dalrymple, Douglas J. Primary Author Parsons, Leonard J. Additional Author mixed material 0471600024 New York John Wiley & Sons 1995 images_%285%29.jpg.jpg Zyman, Sergio Primary Author Brott, Armin A. Additional Author mixed material 1591840546 New York Penguin 2004 Renovate_before_you_innovate.jpg.jpg Kotler, Philip Primary Author mixed material 0131902083 Englewood Cliffs Prentice Hall 1996 principles_of_marketing7th.jpg.jpg