10 1 50 Cateora, Philip R. Primary Author mixed material 0256036403 Illinois : Richard D. Irwin 1987 Wilson, M.T. Primary Author mixed material England Gower 1970 Lidstone, John Primary Author mixed material Epping Gower 1975 Whitney, Robert A. Primary Author Hubin, Thomas Additional Author Murphy, John D. Additional Author mixed material Engelwood Cliffs : Prentice-hall 1965 Hatzler, F.E. Primary Author mixed material Jakarta Bhratara 1973 a strategic decision-making approach Mullins, John W. Primary Author Walker, Orville C. Additional Author Boyd, Harper W. Additional Author mixed material 9780071274517 New York Mc Graw Hill 2008 6th.jpg.jpg building costumer relationships and partnership Babin, Barry J. Additional Author Hair, Joseph H. Primary Author Mehta, Rajiv Additional Author Rolph, Anderson Additional Author mixed material 9870538743921 China South-Western Cengage Learning 2010 adfc.jpg.jpg a strategic approach with a global orientation Walker, Orville C. Additional Author Boyd, Harper W. Primary Author Larreche, Jean-Claude Additional Author mixed material 0256125767 Chicago Irwin 1995 boyd.jpg.jpg Sparks, Linda Primary Author mixed material 9781564149152 Franklin Lakes, NJ Career Press 2006 sales.jpg.jpg Eckles, Robert W. Primary Author mixed material 0130921076 Englewood Cliffs Prentice Hall 1991