<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>19</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="38192">
  <titleInfo>
   <title>ABC's of relationship selling through service</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Futrell, Charles M.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071289283</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Mc Graw Hill</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="49660">
  <titleInfo>
   <title>The Marketing of services</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Cowell, Donald W.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0434903632</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Haineann</publisher>
    <dateIssued>1984</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="47319">
  <titleInfo>
   <title>Services marketing:</title>
   <subTitle>integrating customer focus across the firm</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zeithaml, Valarie A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gremler, Dwayne D.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bitner, Mary Jo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071086967</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw Hill</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15445">
  <titleInfo>
   <title>Business marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Brierty, Edward G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Eckles, Robert W.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Reeder, Robert R.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0137573782</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1998</dateIssued>
   </place>
  </originInfo>
  <slims:image>businesmarketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="37053">
  <titleInfo>
   <title>Services marketing:</title>
   <subTitle>integrating customer focus across the firm</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zeithaml, Valarie A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gremler, Dwayne D.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bitner, Mary Jo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780071263931</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw Hill</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="37731">
  <titleInfo>
   <title>Services marketing:</title>
   <subTitle>people, technology, strategy</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wirtz, Jochen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0132056763</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">USA</placeTerm>
    <publisher>Pearson Prentice Hall</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Service_Marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="36716">
  <titleInfo>
   <title>Services marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zeithaml, Valarie A.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gremler, Dwayne D.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bitner, Mary Jo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0071244964</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Boston</placeTerm>
    <publisher>McGraw Hill</publisher>
    <dateIssued>2006</dateIssued>
   </place>
  </originInfo>
  <slims:image>Services_marketing4th.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="36690">
  <titleInfo>
   <title>Services marketing:</title>
   <subTitle>people, technology, strategy</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wirtz, Jochen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780131138650</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Pearson Prentice Hall</publisher>
    <dateIssued>2004</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="16106">
  <titleInfo>
   <title>Services marketing:</title>
   <subTitle>people, technology, strategy</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0130289094</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Upper Saddle River</placeTerm>
    <publisher>Prentice Hall International</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>10928829.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="6198">
  <titleInfo>
   <title>Services marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0134613775</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Englewood Cliffs</placeTerm>
    <publisher>N.J.: Prentice-Hall</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7627">
  <titleInfo>
   <title>Services marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bitner, Mary Jo</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Zeithaml, Valarie A</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0070782504</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>servicesmarketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="47244">
  <titleInfo>
   <title>The New rules of sales and service  :</title>
   <subTitle>how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Scott, David Meerman</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9781119272427</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New Jersey</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>2016</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="14452">
  <titleInfo>
   <title>A Capacity for sales :</title>
   <subTitle>techniques for effectively selling hotels, venues and conference facilities</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Forsyth, Patrick</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9971644053</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Heinemann Asia</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="35350">
  <titleInfo>
   <title>Services marketing in Asia :</title>
   <subTitle>managing people, technology, and strategy</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wirtz, Jochen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Lu, Xiongwen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tat Keh, Hean</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0131275372</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Singapore</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>service_marketing_in_asia.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="49661">
  <titleInfo>
   <title>The Essence of services marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Payne, Adrian</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">013284852X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1993</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="15625">
  <titleInfo>
   <title>Consumer behaviour  :</title>
   <subTitle>advances and applications in marketing</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>East, Robert</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0133593169</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">London</placeTerm>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1997</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="5606">
  <titleInfo>
   <title>Big marketing ideas for small service businesses</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ross, Tom</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Marylin</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">1556232241</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Homewood</placeTerm>
    <publisher>Dow Jones-Irwrin</publisher>
    <dateIssued>1990</dateIssued>
   </place>
  </originInfo>
  <slims:image>bigmarketing_%282%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="8712">
  <titleInfo>
   <title>Marketing management:</title>
   <subTitle>text and cases</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Dalrymple, Douglas J.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Parsons, Leonard J.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0471600024</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>images_%285%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="49248">
  <titleInfo>
   <title>Stich Fix personalisasi penawaran menggunakan sains data</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Redaksi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Pustaka Binaman Pressindo</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
