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Destination brands : managing place reputation

Destination brands : managing place reputation

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Build Your Personal Brand: How to communicate your value to the world

Build Your Personal Brand: How to communicate your value to the world

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Journal of Management and Business Review vol 20

Journal of Management and Business Review vol 20

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The Hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

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Nation branding : concepts, issues, practice

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Destination branding for small cities : the essentials for successful place branding

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City branding : theory and cases

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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

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The Marketing book

The Marketing book

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The CEO of Canada Goose on Creating a Homegrown Luxury Brand

The CEO of Canada Goose on Creating a Homegrown Luxury Brand

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