Consumer behavior : building marketing strategy

Consumer behavior : concepts and applications

Microeconomics

Consumer behavior

Services marketing: integrating customer focus across the firm

Readings in marketing management

Business marketing

Business marketing

Consumer behavior

Consumer behavior  : building marketing strategy

Consumer behavior : building marketing strategy

Services marketing: integrating customer focus across the firm

Services marketing

Services marketing

Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

Consumer behavior  : implications for marketing strategy

Consumer behavior : implications for marketing strategy

Consumer behavior

Consumer behavior

Consumer behavior

Consumer behavior

The social psychology of consumer behaviour (Applying Social Psychology)

Marketing management: a strategic approach with a global orientation

Marketing management: a strategic approach with a global orientation

Basic marketing  : a marketing strategy planning approach

Basic marketing : a marketing strategy planning approach

Marketing

The Portable MBA in marketing


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