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Consumer behavior : building marketing strategy

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Consumer behavior in marketing strategy

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Mobile marketing : sebagai media pemasaran

Mobile marketing : sebagai media pemasaran

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Decoding the new consumer mind : how and why we shop and buy

Decoding the new consumer mind : how and why we shop and buy

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Sales promotion : menciptakan, mengimplementasikan, dan mengintegrasikan program promosi penjualan

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Consumer behavior : concepts and applications

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Microeconomics

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Consumer behavior

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Services marketing: integrating customer focus across the firm

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Consumer behavior : an integrative approach

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Consumer's time expenditures : a behavioral model and empirical test

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Applications of consumer behavior : readings and exercises

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Readings in marketing management

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Cracking zone : bagaimana memetakan perubahan di abad ke-21 dan keluar dari perangkap comfort zone

Cracking zone : bagaimana memetakan perubahan di abad ke-21 dan keluar dari perangkap comfort zone

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Business marketing

Business marketing

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Consumer behavior : buying, having, and being

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Consumer behavior

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Consumer behavior : building marketing strategy

Consumer behavior : building marketing strategy

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Consumer behavior and marketing strategy

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Services marketing: integrating customer focus across the firm

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Services marketing

Services marketing

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Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

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Consumer behavior : implications for marketing strategy

Consumer behavior : implications for marketing strategy

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Consumer behavior

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Consumer behavior

Consumer behavior

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Consumer behavior

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Prosa dari Praha

Prosa dari Praha

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The social psychology of consumer behaviour (Applying Social Psychology)

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Adaptive markets : financial evolution at the speed of thought

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Handbook of marketing scales : multi item measures for marketing and consument behaviour research

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The Soul of the new consumer : the attitudes, behaviors and preferences of e-customer

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Sustainability marketing : a global perspective

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Culture and consumption : new approaches to the symbolic character of consumer goods and activities

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Globalization of consumer market : structure and strategies

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Consumer behaviour : advances and applications in marketing

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All customers are irrational l : understanding what they think, what they feel, and what keeps them coming back

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Marketing management: a strategic approach with a global orientation

Marketing management: a strategic approach with a global orientation

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Panduan riset perilaku konsumen

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Basic marketing : a marketing strategy planning approach

Basic marketing : a marketing strategy planning approach

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Predatory marketing : what everyone in business needs to know to win today's consumer

Predatory marketing : what everyone in business needs to know to win today's consumer

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Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

Marketing to the campus crowd : everything you need to know to capture the $ 200 billion college market

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Web rules : how the internet is changing the way consumers make choices

Web rules : how the internet is changing the way consumers make choices

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Internet marketing: readings and online resources

Internet marketing: readings and online resources

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Effective marketing 1 : creating and keeping customers in an e-commerce world

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Marketing to women

Marketing to women

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Marketing

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Marketing classics: a selection of influential articles

Marketing classics: a selection of influential articles

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Marketing reloaded : kompilasi konsep dan praktik pemasaran

Marketing reloaded : kompilasi konsep dan praktik pemasaran

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The Portable MBA in marketing

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Laporan riset manajemen pemasaran (No 001 - 004) Januari - Desember 2005

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