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Close to the customer: an AMA research report on consumer affairs

American Management Association - Bohl, Don Lee

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When consumers complain

Best, Arthur

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Emotional branding : the new paradigm for connecting brands to people

Gobe, Marc

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Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell

Koehn, Nancy F.

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Taking care of business

Zemke, Ron - Schaaf, Dick

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Emotional branding : how successful brands gain the irrational edge

Travis, Daryl

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Product juggernauts : how companies mobilize to generate a stream of market winners

Deschamp, Jean-Philippe - Nayak, P. Ranganath

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Paradox marketing : unusual way to win

Yahya, Arief

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Command performance : the art of delivering quality service

Harvard business review

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The 6 imperatives of marketing: lessons from the world best companies

Magrath, Allan J.

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Predatory marketing : what everyone in business needs to know to win today's consumer

Beemer, C. Britt - Shook, Robert L.

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The 5 arrows of new marketing : lima langkah memaksimalkan pemasaran

Joewono, Handito

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The Customer culture imperative : a leader's guide to driving superior performance

Brown, Linden R. - Brown, Chris L.

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The Agenda : what every business must do to dominate the decade

Hammer, Michael

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Hasil Pencarian

Ditemukan 14 dari pencarian Anda melalui kata kunci: Subject : "Consumer satisfaction"

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