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New products management

Crawford, C. Merle - Di Benedetto, C. Anthony

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21 Most powerful sales stories & cartoons

Martin, Anthony Dio - Sandy, Max

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Market research in practice

Hague, Paul - Cupman, Julia - Harrison, Matthew - Truman, Oliver

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Key account management and planning

Capon, Noel

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Bank marketing for the 90's

Wright, Don

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Anomaly : how to finally stand out from the crowd

Miller, Zack

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Developing a market orientation

Deshpande, Rohit

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Quality assurance in marketing

Sparling, Keith

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Journal of Business Research

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Conceptualizing & testing a dynamic process model

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Driving customer equity

Zeithaml, Valarie A. - Rust, Roland T.

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Industrial marketing communications

Hart, Norman A.

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Promotional strategy

Engel, James F.

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Successful direct marketing methods

Stone, Bob

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Supply chain management : strategy, planning, and operation

Chopra, Sunil - Meindl, Peter

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Profitable direct marketing

Kobs, jIm

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The New integrated direct marketing

Berry, Mike

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Bankers in the selling role

Richardson, Linda

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Handbook of direct mail : the dialogue method of direct written sales communication

Vogele, Siegfried

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Japanese distribution channels

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Strategic marketing channel management

Bowersox, Donald J.

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Management in marketing channels

Stern, Louis W

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Management in marketing channels

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Trade, traders and trading in rural Java

Alexander, Jennifer

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The Strategy and tactics of pricing : a guide to profitable decision making

Nagle, Thomas T.

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The 22 Immutable laws of branding

Ries, Al

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Brand failures

Haig, Matt

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Warp-speed branding

Winkler, Agnieszka

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Hi-tech Hi-touch branding

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Branding across borders

Gregory, James R.

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Product management for hospitals : organizing for profitsbility

Folger, James C.

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Concept testing : how to test new product ideas before you go to market

Schwartz, David

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Menguasai riset pemasaran : cara mudah & praktis

Kountur, Ronny

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Building a story brand : clarify your message so customers will listen

Miller, Donald

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Managing imitation strategies : how later entrants seize markets from pioneers

Schnaars, Steven P.

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The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

Wiersema, Fred - Treacy, Michael

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The Discipline of Market Leaders: Disiplin para pemimpin pasar

Treacy, Michael

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Marketing management: an Asian perspective

Kotler, Philip - Chin, Tiong Tan - Siew, Meng Leong - Swee, Hoon Ang

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Contemporary marketing

Boone, Louis E.

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Improve your business : workbook

Dickson, D.E.N.

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Improve your business : handbook

Dickson, D.E.N.

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New & improved

Tedlow, Richard S.

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Entrepreneurship for the nineties

Baty, Gordon B.

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Pemasaran digital : konsep, strategi, dan tren masa kini

Kurnia, Pepey Riawati - Widodo, Rintis Eko

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Entrepreneurship : successfully launching new ventures

Ireland, R. Duane - Barringer, Bruce R.

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ABC's of relationship selling through service

Futrell, Charles M.

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