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Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Marketing management: A strategic decision-making approach

Marketing management: A strategic decision-making approach

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Advertising and promotion : an integrated marketing communications perspective

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Marketing communication : modern promotional strategy

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Marketing management

Marketing management

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Integrated advertising, promotion, and marketing communications

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How to close a deal like Warren Buffett : lessons from the world's greatest dealmaker

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Information marketing

Information marketing

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Advertising and promotion : an integrated brand approach

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Strategic marketing problems : cases and comments

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Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now

Real-time marketing and PR : how to instantly engage your market, connect with customers, and create products that grow your business now

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Marketing communications

Marketing communications

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