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Market-oriented pricing

Morris, Michael H.

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Profitable pricing strategies

Montgomery, Stephen L.

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Pricing

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Printing and productions for promotional materials

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Advertising media

McGann, Anthony F.

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Advertising procedure

Kleppner, Otto

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The Fall of advertising and the rise of PR

Ries, Al

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Bulletproof news releases

Borden, Kay

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Advertising and promotion

Belch, George E.

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Cases in advertising and promotion management

Quelch, John A. - Farris, Paul W.

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Predicting post-advertisement attitudes

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The advertised mind

Plessis, Erik Du

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Advertising management

Mohan, Manendra

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The do-it-yourself

Griffin, Jack

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The Saatchi and saatchi story

Kleinman, Philip

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Disruption

Dru, Jean- Marie

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Analyzing variations in advertising and promotiona

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Advertising repetition

Pechmann, Cornelia

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Memory in advertising

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Romancing the brand : the power of advertising and

Martin, David N.

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The Complete book of product publicity

Barhydt, James D.

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The Dartnell advertising manager's handbook

Stansfield, Richard H.

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Advertising career directory

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THE Practice of advertising

Hart, Norman A.

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Advertising principles and problems

Dirksen, Charles J.

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Tears, cheers, and fears : the role of emotions in

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The Relationship between recall, cognitive respons

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Canadian advertising in action

Tuckwell, Keith J.

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The Advertiser's manual

Baker, Stephen

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Contemporary advertising

Boove, Courtland L.

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Guts : advertising from the inside out

Lyons, John

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Innovation diffusion models of new product accepta

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Product life cycles and product management

Onkvisit, Sak

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The 22 Immutable laws of branding

Ries, Al

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Brand failures

Haig, Matt

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How to brand nations, cities and destinations

Moilanen, Teemu

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The Revenge of brand X

Frankel, Rob

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Corporate religion

Kunde, Jesper

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eBrands

Carpenter, Phil

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Warp-speed branding

Winkler, Agnieszka

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Bringing new products to market

Hall, John A.

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Design and marketing of new products

Urban, Glen L.

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The Best of Japan : innovations present and future

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New product development checklists

Gruenwald, George

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Product innovation strategy pure & simple

Robert, Michael

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How to bring a product to market for less than US$5,00

Debelak, Don

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How to find and license new products

Comerford, Kieran A.

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Hi-tech Hi-touch branding

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Branding across borders

Gregory, James R.

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4-D Branding

Gad, Thomas

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