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Brand child : menancapkan merek ke dalam benak ABG/anak-anak dan mengikat mereka menjadi pelanggan loyal

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Top brand anak & remaja : anak mempengaruhi 60% belanja keluarga ( hasil riset )

Seybold, Patricia B. - Lindstrom, Martin - Lovely

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Riset pemasaran dalam praktik : pedoman praktisi untuk mencapai aplikasi yang efektif dan strategi-strategi kunciZ

Hermaya, T. - Hague, Paul - Jackson, Peter

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Basic marketing research

Churchill, Gilbert A.

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Teknik riset pemasaran dan ramalan penjualan

Supranto, J.

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Marketing research

Burns, Alvin C - Veeck, Ann - Bush, Ronald F.

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Marketing research: text and cases

Boyd, Harper W. - Stasch, Stanley F. - Westfall, Ralph

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Marketing research

Kress, George

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Market research and analysis

Lehmann, Donald R.

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Marketing research: an applied orientation

Malhotra, Naresh K.

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Competitor intelligence : how to get it, how to use it

Fuld, Leonard M.

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Marketing research: measurement and method

Tull, Donald S. - Hawkins, Del I.

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Principles of market research

Delens, A.H.R.

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Research for marketing decisions

Tull, Donald S. - Green, Paul E.

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Marketing research

Aaker, David A - Day, George S. - Kumar, V

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Marketing research: an applied approach

Kinnear, Thomas C. - Taylor, James R.

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Marketing research : principles and applications

Crask, Melvin - Fox, Richard J. - Stout, Roy G.

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Marketing research

Bharadwaj, Sangeeta Shah - Aaker, David A. - Day, George S.

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Marketing research: text and cases

Boyd, Harper W.

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Marketing research

Churchill, Gilbert A.

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Marketing research : text and cases

Beri, G.C.

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Know your customer : using practical market research for profit

Vogelaar, Don

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Handbook of marketing scales : multi item measures for marketing and consument behaviour research

Bearden, William O. - Mobley, Mary F. - Netemeyer, Richard G.

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Cyberbranding : brand building in the digital economy

Breakenridge, Deirdre

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Essentials of marketing research

Zikmund, William G. - Babin, Barry J.

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Marketing Research

McDaniel Jr, Carl - Gates, Roger

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Consumer behaviour : advances and applications in marketing

East, Robert

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Marketing research: an applied orientation

Malhotra, Naresh K. - Dash, Satyabhusan

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Panduan riset perilaku konsumen

Simamora, Bilson

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Strategic marketing problems : cases and comments

Kerin, Roger A. - Peterson, Robert A.

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The Marketing plan : how to prepare and implement it

Luther, William M.

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Marketing planning guide

Stevens, Robert E. - Loudon, David L. - Warren, William E

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Marketing research for managers

Crouch, Sunny - Housden, Matthew

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Naked marketing : the bare essentials

Grede, Robert

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Interactive marketing : the future present

Forrest, Edward - Mizerski, Richard

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The Marketing plan workbook

Makens, James C.

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Marketing in the digital age

O'connor, John - Galvin, Eamonn

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Business to business marketing: better decisions from added valve research

Fraser, Lyn

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The Marketing revolution : a radical manifesto for dominating the marketplace

Clancy, Kevin J. - Shulman, Robert S.

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Automotive conference on marketing challenges for the 1990s : opportunities, risks, responsibilities

AUTOMOTIVE Conference on Marketing Challenges for the 1990s : opportunities, risks, responsibilities

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The McGraw-Hill : 36-hour marketing course

Seglin, Jeffrey L.

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Principles of marketing

Kotler, Philip

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Marketing analytics : a practical guide to improving consumer insights using data techniques

Grigsby, Mike

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The Marketing book

McDonald, Jason

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Menguasai Riset Pemasaran: Cara mudah dan praktis

Kountur, Ronny

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Metode riset bisnis

Umar, Husein

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Basic marketing research

Churcill, Gilbert A - Brown, Tom J. - Suter, Tracy A.

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Contemporary issues and development in the global halal industry : selected papers from the international halal conference 2014

Khadijah, Siti - Rahman, Fadilah Abd - Sahri, Mardhiyyah

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