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The Real coke, the real story

The Real coke, the real story

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Marketing warfare

Marketing warfare

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Winning back your market : the inside stories of the companies that dit it

Winning back your market : the inside stories of the companies that dit it

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The New competition : what theory z didn't tell you about marketing

The New competition : what theory z didn't tell you about marketing

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Asian business wisdom : from deals to dot.coms

Asian business wisdom : from deals to dot.coms

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Developing business strategies

Developing business strategies

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Strategic market management

Strategic market management

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Market driven management: prescriptions for survival in a turbulent world

Market driven management: prescriptions for survival in a turbulent world

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Effective marketing : a skills and activity-based approach

Effective marketing : a skills and activity-based approach

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Fast track marketing : implementing innovative tactics in the global marketplace

Fast track marketing : implementing innovative tactics in the global marketplace

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The Customer is key

The Customer is key

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Up the loyalty ladder : turning sometime customers into full-time advocates of your business

Up the loyalty ladder : turning sometime customers into full-time advocates of your business

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Integrated direct marketing: techniques and strategies for success

Integrated direct marketing: techniques and strategies for success

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Meningkatkan penjualan 150 % gaya Jepang

Meningkatkan penjualan 150 % gaya Jepang

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Meningkatkan penjualan

Meningkatkan penjualan

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Developing a winning J.I.T. marketing strategy

Developing a winning J.I.T. marketing strategy

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The New positioning : the latest on the world's #1 business strategy

The New positioning : the latest on the world's #1 business strategy

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Strategic market decisions : a reader

Strategic market decisions : a reader

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Competitive marketing strategies

Competitive marketing strategies

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Differentiate or die : bertahan hidup di era kompetisi yang mematikan

Differentiate or die : bertahan hidup di era kompetisi yang mematikan

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Markplus on strategy : 12 tahun perjalanan Mark Plus & Co. membangun strategi perusahaan

Markplus on strategy : 12 tahun perjalanan Mark Plus & Co. membangun strategi perusahaan

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Proses pembuatan marketing plan

Proses pembuatan marketing plan

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Bottom-up marketing

Bottom-up marketing

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Selling the invisible : a field guide to modern marketing

Selling the invisible : a field guide to modern marketing

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Marketing analytics : a practical guide to improving consumer insights using data techniques

Marketing analytics : a practical guide to improving consumer insights using data techniques

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Stich Fix personalisasi penawaran menggunakan sains data

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