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New products management

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Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Blue ocean strategy : how to create uncontested market space and make competition irrelevant

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Market your way to growth : 8 ways to win

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Market planning for new industrial products

Market planning for new industrial products

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The Wide lens : what successful innovators see that others miss (updated with a new preface)

The Wide lens : what successful innovators see that others miss (updated with a new preface)

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The Wide lens : a new strategy for innovation

The Wide lens : a new strategy for innovation

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Business marketing

Business marketing

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Monetizing innovation : how smart companies design the product around the price

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Advanced marketing strategy: phenomena, analysis, and decisions

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Winning at new products : accelerating the process from idea to launch

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The Product development challenge : competing through speed, quality and creativity

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Winning at new products : creating value through innovation

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Winning at new products : accelerating the process from idea to launch

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Innovation as usual : how to help your people bring great ideas to life

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The $100 startup : reinvent the way you make a living, do what you love, and create a new future

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Car guys vs. bean counters : the battle for the soul of American business

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Industrial marketing strategy

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New product development : managing and forecasting for strategic success

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Product development for the service sector : lessons from market leaders

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Blue ocean strategy : (expanded edition) how to create uncontested market space and make competition irrelevant

Blue ocean strategy : (expanded edition) how to create uncontested market space and make competition irrelevant

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The Japanese way of marketing = cara pemasaran ala Jepang

The Japanese way of marketing = cara pemasaran ala Jepang

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Judgment : how winning leaders make great calls

Judgment : how winning leaders make great calls

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Managing the innovating enterprise : Australian companies competing with the world's best

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Strategic marketing

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