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Market-based management

Market-based management

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Sales promotion : menciptakan, mengimplementasikan, dan mengintegrasikan program promosi penjualan

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Strategi penetapan harga ekspor

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Market-based management : strategies for growing for customer value and profitability

Market-based management : strategies for growing for customer value and profitability

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Marketing management: A strategic decision-making approach

Marketing management: A strategic decision-making approach

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International marketing : managerial perspective

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International marketing

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Improve your business : workbook

Improve your business : workbook

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Improve your business : handbook

Improve your business : handbook

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The Transfer pricing problem : a theory for practice

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Pricing decisions : the collected papers of Andre Gabor

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Services marketing: integrating customer focus across the firm

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International accounting

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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More profitable pricing

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Competitive pricing : policies, practices, and legal considerations

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Services marketing: integrating customer focus across the firm

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The Evolution of the airline industry

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Off-premise catering management

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Accounting for intangible assets : a new perspective on the true and fair view

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The Design of cost management systems : text and cases

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Monetizing innovation : how smart companies design the product around the price

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Strategi pemasaran hotel

Strategi pemasaran hotel

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Corporate finance : theory, method and applications

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Power pricing : how managing price transforms the bottom line

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The Strategy and tactics of pricing : a guide to profittable decision making

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Marketing plans : how to prepare them, how to use them

Marketing plans : how to prepare them, how to use them

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Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

Winning strategy : strategi efektif merebut & mempertahankan pangsa pasar

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The Marketing plan workbook

The Marketing plan workbook

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Strategic marketing management

Strategic marketing management

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Marketing metrics : 50+ metrics every executive should master

Marketing metrics : 50+ metrics every executive should master

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The Mart: computer applications for marketing

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Effective marketing 1 : creating and keeping customers in an e-commerce world

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Marketing

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Marketing management: text and cases

Marketing management: text and cases

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Readings in marketing today

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The McGraw-Hill : 36-hour marketing course

The McGraw-Hill : 36-hour marketing course

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Marketing 101 : nasihat pemasaran terbaik di hadapan anda

Marketing 101 : nasihat pemasaran terbaik di hadapan anda

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Principles of marketing

Principles of marketing

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The Portable MBA in marketing

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Transfer pricing

Transfer pricing

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International transfer pricing policies : decision-making guidelines for multinational companies

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Handbook of export - import business : panduan sukses eksportir dan importir

Handbook of export - import business : panduan sukses eksportir dan importir

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Manage for profit, not for market share : a guide to greater profits in highly contested markets

Manage for profit, not for market share : a guide to greater profits in highly contested markets

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Dynamics of the firm: strategies of pricing and organization

Dynamics of the firm: strategies of pricing and organization

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Managerial economics & business strategy

Managerial economics & business strategy

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The Essence of business economics

The Essence of business economics

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Budgeting, pricing & cost controls : a desktop encyclopedia

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Big Data untuk penetapan harga

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