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The Product manager's handbook

Gorchels, Linda

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Production and operation management : a problem-solving and decision-making approach

Gaither, Norman

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Product life cycles and product management

Onkvisit, Sak

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New product development checklists

Gruenwald, George

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Effective product to market management : a quality

Vorstman, H. R.

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Accounting information systems

Romney, Marshall B. - Steinbart, Paul John

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Winning new product management: menciptakan produk baru unggul di pasar

Kurnia, Pepey Riawati - Ayu, Niluh Putu

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The Product manager's handbook : the complete product management resource

Gorchels, Linda

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Market-based management

Best, Roger J.

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Pengendalian mutu terpadu : antologi tentang asal-usul, penerapan dan suka duka praktek pengendalian mutu terpadu

Marbun, BN - Henryanto, Eko

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Advertising and the mind of the consumer

Sutherland, Max - Haryono, Andreas - Silvester, Alice K. - Slamet

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Advertising and the mind of the consumer : iklan yang berhasil, yang gagal, dan penyebabnya

Sutherland, Max - Haryono, Andreas - Silvester, Alice K. - Slamet

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Market-based management : strategies for growing for customer value and profitability

Best, Roger J.

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Agile product management with scrum : creating product that customers love

Pichler, Roman

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The Chain of quality : market dominance through product superiority

Groocock, J.M.

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International marketing : managerial perspective

Jain, Subhash C.

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The Effects of sequential introduction of brand extensions

Keller, Kevin Lane - Aaker, David A.

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Market-based management : strategies for growing customer value and profitability

Best, Roger J.

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Advanced brand management : from vision to valuation

Temporal, Paul

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Emotional branding : the new paradigm for connecting brands to people

Gobe, Marc

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Blueprints for innovation : how creative processes can make you and your company more competitive

Prather, Charles W. - Gundry, Lisa K.

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Film business : a handbook for film producers

Jeffrey, Tom

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The Soul of the new consumer : the attitudes, behaviors and preferences of e-customer

Windham, Laurie

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The Brandmindset

Knapp, Duane E.

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Profitable product management : powerful techniques for improving products and maximizing profits

Collier, Richard A.

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The Product development challenge : competing through speed, quality and creativity

Clark, Kim B. - Wheelwright, Steven C.

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Emotional branding : how successful brands gain the irrational edge

Travis, Daryl

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Cyberbranding : brand building in the digital economy

Breakenridge, Deirdre

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The 11 Immutable laws of internet branding

Ries, Al - Ries, Laura

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Winning at new products : creating value through innovation

Cooper, Robert G.

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Operations management for competitive advantage

Chase, Richard B. - Aquilano, Nicholas J. - Jacobs, F. Robert

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Operations management for competitive advantage

Chase, Richard B. - Aquilano, Nicholas J. - Jacobs, F. Robert

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Product juggernauts : how companies mobilize to generate a stream of market winners

Deschamp, Jean-Philippe - Nayak, P. Ranganath

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Manufacturing process for engineering materials

Kalpakjian, Serope

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A Practical field guide for ISO 9001:2008

Myhrberg, Erik Valdemar

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America's stupidest business decisions : 101 blunders, flops, and screwups

Adler, Bill - Houghton, Julie

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Product management

Lehmann, Donald R. - Winer, Russell S.

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New product development : managing and forecasting for strategic success

Thomas, Robert J.

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Product development for the service sector : lessons from market leaders

Cooper, Robert G. - Edgett, Scott J.

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New products management

Crawford, Merle - Di Benedetto, Anthony

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Strategic marketing problems : cases and comments

Kerin, Roger A. - Peterson, Robert A.

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The Mart: computer applications for marketing

Maddox, R.N. - Schellicnk, D.A.

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Marketing management: text and cases

Dalrymple, Douglas J. - Parsons, Leonard J.

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Benchmarking against the best : best practices that lead to superior performance from incremental improvements throught quantum leaps

Institute For International Research

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Rath & Strong's six sigma pocket guide

Rath and Strong Management Consultant

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The Portable MBA in marketing

Hiam, Alexander - Schewe, Charles D.

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Manufacturing's new mandate

Ciampa, Dan

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